How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways […] Continue reading at 'Digiday'

[ Digiday | 2022-11-16 15:33:50 UTC ]
News tagged with: #senior director #product management #holiday season #google partnered #digital content

Other Publishing stories related to: 'How brands are keeping audiences engaged in a competitive content world'


Cygnus Business Media: Firehouse World

Firehouse World—an event that offers training, equipment and education for the fire service—was acquired by Cygnus Business Media about 11 years ago and following a tough market in 2007, which saw the down economy hit the public safety market particularly hard, the company has been reinvesting... Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tough market


Argentine Isol Takes Home World’s Largest Children’s Lit Prize

The Argentine illustrator known as “Isol” has won the world’s largest award for children’s literature, the SEK 5m (roughly $766,000) Astrid Lindgren Memorial Award. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest children #largest award


Brooks’s ‘World War’ Tops Talk

Oscar season is over, which means one thing: it’s on to the summer blockbusters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world war


Librii: A New Kind Of Digital Library For The Developing World

This new library-in-a-shipping-container plans on using growing Internet access in Africa to create a new model for making available both electronic information and physical books. It’s a conundrum that library advocates have struggled with for years: in many areas in the developing world,... Continue reading at Fast Company

[ Fast Company | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational programs


Record numbers sign up for World Book Night

World Book Night has had a record number of givers sign up, with more than 23,000 people... Continue reading at The Bookseller

[ The Bookseller | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #record number


TOC: Interactivity and branding hot topics at Bologna

The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Europa Editions launches crime list World Noir

Literary fiction publisher Europa Editions is releasing a new crime list called World Noir this... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Emily Rapp writes her way through grief in 'Still Point of the Turning World''

How do you live with the knowledge that your baby is dying? A radiant new memoir chronicles the nine months after a mother's worst nightmare came true.Emily Rapp is not one to sugarcoat hard truths, including the brutal diagnosis she and her husband received in January 2011 when they took their... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir chronicles #worst nightmare


ePublishing Acquires B2B Audience Network

Cloud-based CMS, ecommerce and CRM services provider ePublishing has acquired Next-Tech Markets and its advertising network of business publishers. Terms of the deal were not disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising network


World Book Night picks Liverpool for flagship event

World Book Night UK will be holding its main event in Liverpool this year, in a collaboration... Continue reading at The Bookseller

[ The Bookseller | 2013-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flagship event #main event


Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns


Germany backs out of World Book Night 2013

After only one year Germany's participation in international World Book Night celebrations... Continue reading at The Bookseller

[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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World Book Day forges new partnerships

World Book Day has signed new partners for 2013, including online social world MiniMonos.com and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-15 00:00:00 UTC ]
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WAN-IFRA Launches World News Publishing Focus

A new bi-monthly magazine, World News Publishing Focus, has just been launched by the World Association of Newspapers and News Publishers (WAN-IFRA) to provide members and other readers with a professional international publication focused on the ind ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world association


Facebook Eying Movies, Books, TV as Next Dominant Social Content

Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek

[ AdWeek | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big fish


Hearst president David Carey: Apple taught people 'how to buy digital content'

David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget

[ Engadget | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines #physical books #magazine websites #digital front


Times Chicken House competition picks shortlist

Children's publisher Chicken House and the Times are on the way to choosing the title that... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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Penguin Children's reveals brand plans for 2013

Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children


Publishers need to directly monetise content to sustain editorial

Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon. Continue reading at Media Week

[ Media Week | 2013-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #tv industry #vibrant media


UK kids' mag slated for adult games content

A British magazine distributed by a joint venture of Conde Nast and Hearst Corporation and aimed at primary school children has been featuring images of adult-rated video games. Continue reading at Stuff

[ Stuff | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #conde nast #hearst corporation