How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways […] Continue reading at 'Digiday'

[ Digiday | 2022-11-16 15:33:50 UTC ]
News tagged with: #senior director #product management #holiday season #google partnered #digital content

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Russell Brand offers guide to utopia

Comedian lambasted for declaring he had never voted will urge readers to 'discard apathy and challenge status quo' in new bookMarx had the Communist Manifesto, Mao his Little Red Book. Now, the comedian Russell Brand, who caused a storm with his declaration that he had never voted and never... Continue reading at The Guardian

[ The Guardian | 2014-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading books


Century signs new Russell Brand

Russell Brand is writing a new book which will tackle his views on ecology, rioting and “... Continue reading at The Bookseller

[ The Bookseller | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #century signs #russell brand


Pew: Americans are ‘Actively Engaged’ with Public Libraries

Calling it “the first of its kind” Pew officials said the report, “sheds light on broader issues around the relationship between technology, libraries, and information resources in the U.S.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #actively engaged #sheds light


Video: A Tactical Guide to Content

The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #critical component #marketing strategies


Monthly Magazine #2: Ebooks Around the World

Our digital magazine for March focuses on ebook businesses and initiatives around the world, from sales to format, enhanced content to devices. Download your copy here. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazine #enhanced content


E-books by Sainsbury's sells Anobii brand

E-books by Sainsbury’s has sold the brand and social networking elements of ebook site... Continue reading at The Bookseller

[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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World Book Day titles triumph; Berry cooks up a storm

World Book Day titles dominated the top of last week's UK Official Top 50, nabbing the first... Continue reading at The Bookseller

[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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Is the LRB one of the best magazines in the world?

The London Review of Books has become the most successful – and controversial – literary publication in Europe. Just what is Mary-Kay Wilmers, its 75-year-old editor, getting so right?The offices of the London Review of Books are situated on the top two floors of a Georgian townhouse in the... Continue reading at The Guardian

[ The Guardian | 2014-03-09 00:00:00 UTC ]
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Gibbs Smith Keeps Doing It His Way

When Gibbs Smith relocated his eponymous publishing company from California to the family farm in Layton, Utah, in 1973 he converted an old barn into offices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gibbs smith


‘Comics World’ Newsletter Now Twice a Month

PW Comics World, Publishers Weekly’s regular email newsletter on graphic novel and comics publishing, is increasing its frequency to twice a month. Beginning March 5 2014, the newsletter will go out on the first and third Wednesdays of every month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics publishing


How the Meat Industry Keeps Chicken Prices High

This essay is excerpted from The Meat Racket: The Secret Takeover of America’s Food Business, by Christopher Leonard, published by Simon & Schuster. Continue reading at Slate

[ Slate | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meat racket #secret takeover #food business #christopher leonard #simon schuster


'12 Years a Slave' will be distributed to schools as part of World Book Night

Special World Book Night copies of '12 Years a Slave' will be made available to schools. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-01 00:00:00 UTC ]
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Local World's flagship evening regional newspapers suffer big circulation falls

Leicester Mercury down 14.4% on the year while rival titles belonging to Johnston Press and Trinity Mirror also sufferSeveral Local World flagship evening regional newspapers suffered double digit year-on-year circulation falls, according to the latest ABC figures.Many of its regional rivals... Continue reading at The Guardian

[ The Guardian | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing frequency #liverpool echo #birmingham mail


Facebook rewards brands for tagging

Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-02-26 00:00:00 UTC ]
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In a Digital World, What Does “Out of Print” Mean?

With ebooks and print-on-demand, readers never again have to want for a much loved, long forgotten, or previously unpublished book from a cherished writer. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world


The Wonderful World of Book Titles

Publishers put out some very curious books on strange topics, as exhibited by this year's shortlist for the Diagram Prize for Oddest Book Title of the Year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wonderful world #book titles #publishers put #diagram prize


Shares Don't Mean Content is Being Read

Earlier this month, there was yet another lengthy public debate about Upworthy, the two-year-old publisher that has become one of the most popular sites on Facebook due to its knack for overselling its bite-size content with "curiosity gap" h ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular sites #facebook due


Valentine's Day: Bookstores celebrate all over the world

Valentine's Day: Many bookstores have embraced the holiday in manners both touching and funny. Two bookstores celebrated Valentine's Day by offering to set up customers on a 'blind date' with a book. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstores celebrate #blind date


In the Arab World Islam Sells in “P,” Unorthodox Sells in “E”

Literary scout Simone Garzella looks at what's selling in the the Arabic book market how the region continues to evolve amidst some troubled times. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #troubled times


Previewing GLOBALOCAL, India’s “Forum for Content”

We preview the German Book Office, New Delhi's and Frankfurt Book Fair's GLOBALOCAL conference will be held in New Delhi from 13–14 February. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #globalocal conference