How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned a thriving events business and even its own print magazine. Click to learn how it happened. The post How a digital brand proved that print media isn’t Roadkill appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-10 00:00:00 UTC ]
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Building Buzz with Social Media

These days it doesn’t take long to change the face of marketing. According to Tom Dean, senior marketing director in the trade book division at Zondervan, “The game has changed dramatically in the past 18 to 24 months.” That change comes thanks to the power of social spaces that allow authors to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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A quarter of Hive sales digital, says Gardners

Nearly a quarter of all books sold on Hive since October have been digital, Gardners has revealed... Continue reading at The Bookseller

[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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HC: digital 'at 20%' of UK revenues

HarperCollins' financial performance continues to be unclear, with parent company News Corp... Continue reading at The Bookseller

[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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ALM Relaunches Better Buildings Brand with a National Supplement

ALM is resurrecting its Better Buildings brand, a tri-state area building management magazine which debuted in 1981 and shuttered in the mid 1990s, with the launch of a national, quarterly supplement of the same name, to be distributed along with its Real Estate Forum magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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Has Social Media Made Search-Driven Publishing Less Relevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek

[ AdWeek | 2012-02-06 00:00:00 UTC ]
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ASP Westward Sells Community Media of Colorado to Macari-Healey Publishing Company, LLC

HOUSTON, TX - February 6, 2012 - Macari-Healey Publishing Company, LLC, of Golden, Colorado has purchased Community Media of Colorado from ASP Westward. The Houston-based newspaper publisher had owned CMC since 2002. ASP Westward also ope ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-06 00:00:00 UTC ]
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Indigo and Books-a-Million join boycott of Amazon print titles

Canadian bookselling chain Indigo Books and Music and Books-a-Million have joined ranks with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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Orion to publish R J Ellory digital exclusive

Orion is publishing an exclusive trilogy of short stories by crime writer R J Ellory, called... Continue reading at The Bookseller

[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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Has Social Media Made Search-Driven Publishing Irrelevant?

French law on out of print works 'world first'

France is claiming a world first with its imminent adoption of a new law that lays down the rules... Continue reading at The Bookseller

[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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Now and Then Jumps into Digital Short Pool

In early 2011, Amazon launched Kindle Singles, and among those who saw the potential of the short-form digital content model were Chandos Erwin, managing director of the digital agency Oatmeal Beach, and Ivan Dee, founder of Ivan R. Dee Inc. (now an imprint of Rowman & Littlefield) and then... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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International print sales retreat—but US ebooks 'slowing'

Print sales are in retreat in almost all markets across the world tracked by Nielsen BookScan,... Continue reading at The Bookseller

[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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Digital-only short story trails Fforde novel

Random House has released the first direct-to-digital fiction title by bestselling author Katie... Continue reading at The Bookseller

[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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January book spend falls as digital bites

Printed book sales fell 12% year on year in January, with spending falling to its lowest point... Continue reading at The Bookseller

[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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Media Decoder: For ProPublica, More E-Books

ProPublica and Open Road Integrated Media will release several ebooks based on ProPublica's investigative journalism, beginning in February. Continue reading at The New York Times

[ The New York Times | 2012-01-30 00:00:00 UTC ]
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Amazon strikes print deal with HMH

Amazon.com has struck a print licensing agreement with Houghton Mifflin Harcourt, which will... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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'Agile' publishing at Digital Book World

Publishers may be falling out of love with apps, but they need to fall in love with their... Continue reading at The Bookseller

[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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Move to Digital: Lose Your Unwanted Books

Want to replace your traditional library with ebooks? Here are some sites and tools that can help you make your physical books disappear. Continue reading at PC World

[ PC World | 2012-01-23 00:00:00 UTC ]
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