Hearst president David Carey: Apple taught people 'how to buy digital content'

David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by physical books. Carey confirmed that 40 percent of its total unique views [on magazine websites] are mobile, with the majority of those coming from smartphones, and presently, it has around 900,000 paid magazine subscribers (on the digital front) here in America. That's around 100,000 short of the company's goal to hit a million by the end of 2012, but it's now gunning to secure 3 million paid subscribers by 2016. Moving on to the topic of Apple, Carey noted that Steve Jobs doesn't get nearly the credit he deserves for accomplishing one thing in particular -- "teaching consumers how to buy digital content." He continued: "It used to be something that people would steal, but if you make it easy for them, they'll buy it. More than 70 percent [of Hearst's customers] renew because it's easy. On the traditional side, the most frustrating thing is how difficult it is to get people to resubscribe through mailers."Filed under: Tablets, AppleComments Continue reading at 'Engadget'

[ Engadget | 2013-02-12 00:00:00 UTC ]
News tagged with: #digital magazines #physical books #magazine websites #digital front

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Conde Nast, Other Publishers Look to Standardize Audience Metrics In Digital Editions

Digital editions, the oft-dubbed “Wild West” of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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HC hits digital Martin milestone

Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 14:45 HarperCollins sold more than 10,000 ebooks of George RR Martin's A Dance with Dragons last week, its biggest digital performance for a new release. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Transworld readies Reacher digital exclusive

Written By: Philip Jones Publication Date: Wed, 20/07/2011 - 14:40 Transworld is to release a digital exclusive Jack Reacher story based on the famous "butt-kicker's" time as a thirteen year old living on a military base. It said it was the first time it had published a major author in digital... Continue reading at The Bookseller

[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Simon & Schuster buys two Casey Hill

Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 10:40 Simon & Schuster has bought a further two thrillers from husband and wife writing team Casey Hill. Fiction editorial director Maxine Hitchcock bough UK and Commonwealth rights to the books, which will be published in 2013... Continue reading at The Bookseller

[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Publishers Association plans second digital survey

Written By: Graeme Neill Publication Date: Tue, 19/07/2011 - 17:41 The Publishers Association is launching its second digital survey this year and could introduce a quarterly digital survey by 2012. The trade body said the survey came in response to the "significant growth" in digital sales,... Continue reading at The Bookseller

[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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"Waterstone's approach to buying must change" - Daunt

Written By: Lisa Campbell Publication Date: Mon, 18/07/2011 - 09:25 Waterstone's managing director James Daunt has told staff "its approach to buying must change" and said he plans a "complete overhaul" of the chain's infrastructure. In an email to staff, Daunt said it was essential an... Continue reading at The Bookseller

[ The Bookseller | 2011-07-18 00:00:00 UTC ]
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Hearst-Owned Magazines Launching Daily Deals With Group Commerce

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[ AllThingsD | 2011-07-18 00:00:00 UTC ]
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Vintage bring Hill into digital world

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[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Pan Mac buys thriller about Library of Alexandria

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[ The Bookseller | 2011-07-14 00:00:00 UTC ]
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Hearst to Launch Cosmo for Guys for iPad

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[ Folio Magazine | 2011-07-13 00:00:00 UTC ]
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Cambridge University Press opens up digital platform to rivals

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[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Ziff Davis Promotes Dan Costa to VP of Content and Editor-in-Chief of PC Mag

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[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
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Quadrille buys fourth New Voice in food

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[ The Bookseller | 2011-07-11 00:00:00 UTC ]
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Bloomsbury buys Continuum

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[ The Bookseller | 2011-07-11 00:00:00 UTC ]
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[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Mills & Boon strengthens digital team

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[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Claudia Mody leaves Waterstone's for The Book People

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[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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[ Folio Magazine | 2011-07-05 00:00:00 UTC ]
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Amazon Buys U.K. Competitor

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[ AdWeek | 2011-07-05 00:00:00 UTC ]
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Pearson buys REDgroup online businesses

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[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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