Google Rolls Out New Tools to Drive Mobile App Installs

App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob (Google's mobile app network that serves the ads for 650,000 apps) to the Google Display Network. The Google Display Network powers mobile sites and apps for 2 million publishers such as The New York Times and weather.com. The move will give advertisers a boost at getting their ads seen. According to Google, advertisers that have already tested mobile-app-install ads on the Google Display Network increased their installations by about 28 percent, compared to when they only used AdMob. The Mountain View, Calif.-based company is also rolling out video ads that marketers can use to plug their apps. The full-screen ads pop up with a small piece of copy describing it and the app's rating in Google Play or Apple's App Store. Clicking through on an ad then automatically directs people to stores where they can download the app. In a blog post released this morning, Gree International—a mobile game developer for titles like War of Nations and Knights & Dragons—claimed some initial success from the video promos. The game developer said Google's video promos increased app downloads by 10 percent while reducing the cost-per-install price by 40 percent. Those numbers are based on the company's... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-31 00:00:00 UTC ]
News tagged with: #initial success #game developer #social networks

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Profile creates interactive Frankenstein app

Profile Books is re-inventing the “choose your own adventure” genre for the digital... Continue reading at The Bookseller

[ The Bookseller | 2012-04-26 00:00:00 UTC ]
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3M launches its Cloud Library ebook lending service, hardware and apps in tow

Almost a year after it was first announced 3M's Cloud Library ebook lending service is getting a proper rollout. Introduced today at a beta site in St. Paul, the system is now ready for its kiosks, e-readers and apps to hit the hands and eyes of library patrons. The touch-based Discovery... Continue reading at Engadget

[ Engadget | 2012-04-26 00:00:00 UTC ]
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Which ebook app?

You don't need a special reader to enjoy ebooks if you already own a smartphone or tablet. Continue reading at Stuff

[ Stuff | 2012-04-23 00:00:00 UTC ]
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Google News Headline Error Creates Controversy For ABC Anchor

On Wednesday morning (Apr. 18), ABC News’ senior White House correspondent Jake Tapper fell victim to one of the lesser-known perils of online publishing. Filing a story on a recent Romney campaign attack on President Obama (the Romney team dug up a quote from Obama’s memoir where the President... Continue reading at AdWeek

[ AdWeek | 2012-04-19 00:00:00 UTC ]
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The Satiric iPad App Punch Wants You To Laugh, Play, Pay

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[ Fast Company | 2012-04-17 00:00:00 UTC ]
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The Coming Book Wars: Apple vs. Amazon vs. Google vs. the U.S.

Unresolved conflicts among publishers, sellers, libraries, and the U.S. Justice Department cloud the future of the publishing industry. Continue reading at The Atlantic

[ The Atlantic | 2012-04-17 00:00:00 UTC ]
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Google shuts down reseller scheme for UK bookshops too

Google has told UK bookshops that it is shutting its reseller programme, and has invited the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

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[ AdWeek | 2012-04-11 00:00:00 UTC ]
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YouTube Co-Founders Silently Introduce Magazine Publishing App, Zeen

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[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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Bad new for independent bookstores: Is Google becoming "another Amazon"?

Google will end its Google eBooks reseller program which allowed independent bookstores to sell ebooks through Google's platform. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-07 00:00:00 UTC ]
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Google pulls plug on partnership with independent bookstores

The nation's independent bookstores got another bit of bad news Thursday: Google Inc.is closing the books on them. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-06 00:00:00 UTC ]
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Media Decoder Blog: In a Blow to Independent Bookstores, Google to Discontinue Reseller Program

Google said the program, which allowed independent bookstores to sell ebooks through their Web sites, was not a success. Bookstores said it was a valuable platform that allowed them to give customers something they wanted. Continue reading at The New York Times

[ The New York Times | 2012-04-06 00:00:00 UTC ]
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RR Donnelley Invests $2.5 Million in Catalog App

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[ Folio Magazine | 2012-04-04 00:00:00 UTC ]
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Tablet Reading Apps Zite, Pulse Strike Publisher Deals

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[ AllThingsD | 2012-04-04 00:00:00 UTC ]
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Google Offers Publishers a Way to Monetize Content With Surveys

Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World

[ PC World | 2012-03-30 00:00:00 UTC ]
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Aquafadas: Easy to Build Interactive Apps

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[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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Second instalment of Welch for Pan Mac

Pan Macmillan has acquired a second instalment in the autobiography of "Loose Women"... Continue reading at The Bookseller

[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Kindle app for Android updated with Send-to-Kindle functionality, lets you sling documents to green little robots everywhere

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[ Engadget | 2012-03-23 00:00:00 UTC ]
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