App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob (Google's mobile app network that serves the ads for 650,000 apps) to the Google Display Network. The Google Display Network powers mobile sites and apps for 2 million publishers such as The New York Times and weather.com. The move will give advertisers a boost at getting their ads seen. According to Google, advertisers that have already tested mobile-app-install ads on the Google Display Network increased their installations by about 28 percent, compared to when they only used AdMob. The Mountain View, Calif.-based company is also rolling out video ads that marketers can use to plug their apps. The full-screen ads pop up with a small piece of copy describing it and the app's rating in Google Play or Apple's App Store. Clicking through on an ad then automatically directs people to stores where they can download the app. In a blog post released this morning, Gree International—a mobile game developer for titles like War of Nations and Knights & Dragons—claimed some initial success from the video promos. The game developer said Google's video promos increased app downloads by 10 percent while reducing the cost-per-install price by 40 percent. Those numbers are based on the company's... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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Penguin has released a digital version of Anne Frank's famous diary, with Penguin imprint... Continue reading at The Bookseller
[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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E-book sales figures from trade publishers show the huge impact price continues to have on... Continue reading at The Bookseller
[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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In the UK, Vintage Books and Aimer Media have launched a Haruki Murakami inspired diary app for Apple devices. The "Murakami Diary" offers 6 new exclusive short stories for £1.99. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-23 00:00:00 UTC ]
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Spar has installed Amazon collection lockers into nine of its convenience stores to make them... Continue reading at The Bookseller
[ The Bookseller | 2013-01-22 00:00:00 UTC ]
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"Try finding Harper's Magazine when you Google "magazines that publish essays" or "magazines that publish short stories" -- it isn't easy." No, Rick, no it's not. Continue reading at The Atlantic
[ The Atlantic | 2013-01-18 00:00:00 UTC ]
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You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
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Vintage Books and Aimer Media have released a Haruki Murakami diary app containing six new... Continue reading at The Bookseller
[ The Bookseller | 2013-01-10 00:00:00 UTC ]
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Amazon has started its Chinese Kindle incursion by launching the reader app for Android and iOS in that market, along with a large selection of ebooks. There's no mention of any Kindle devices like the Fire HD in the nation yet, but Amazon just did a similar launch in Brazil and said the... Continue reading at Engadget
[ Engadget | 2012-12-13 00:00:00 UTC ]
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Google Inc. (GOOG) reached a deal with Belgian newspaper publishers, resolving a six-year copyright battle that had blocked the owner of the world’s most-used search engine from publishing links to local newspapers. “We tur ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-13 00:00:00 UTC ]
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A week after Apple opened the Russian iTunes Store, users can now download books and movies from the Russian Google Play Store. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-13 00:00:00 UTC ]
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Europeans have been trying for years to force Google to prop up the continent’s’ struggling news publishers. A new deal in Belgium suggests they have finally succeeded. In a blog post on Wednesday, Google said it has resolved a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-13 00:00:00 UTC ]
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29th Street Publishing sees no reason why selling subscriptions shouldn’t be as easy as blogging. At a time when print magazines such as Newsweek and tablet publications like The Daily are shuttering, the team at 29th Street Publishing is betting on the future of magazines for iPad and... Continue reading at Fast Company
[ Fast Company | 2012-12-13 00:00:00 UTC ]
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Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine
[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
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In the rush to market in Brazil, three international ebook sellers staked their claim on the same day. Why? The reasons are clear, but perhaps a bit ephemeral. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-07 00:00:00 UTC ]
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Through the magic of pure coincidence (or not), Amazon and Google have spontaneously started offering ebooks in the land of Brazil. In addition, Amazon has also introduced its Kindle e-reader to the region (available over "the next few weeks") for the equivalent of $145. The Next Web notes that... Continue reading at Engadget
[ Engadget | 2012-12-06 00:00:00 UTC ]
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Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD
[ AllThingsD | 2012-12-04 00:00:00 UTC ]
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Rupert Murdoch says News Corp. was not convinced the digital publishing experiment would be viable long-term. The firm also announces a sweeping restructuring.Rupert Murdoch has pulled the plug on News Corp.'s high-profile experiment to create a digital national newspaper. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-12-04 00:00:00 UTC ]
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German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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The Kindle was not guaranteed to catch on when Amazon introduced its e-reader five years ago, but ebooks are now a routine alternative to hardcovers and paperbacks. The Kindle was not guaranteed to catch on when Amazon introduced its e-reader five years ago, but ebooks are now a routine... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-12-02 00:00:00 UTC ]
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