App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob (Google's mobile app network that serves the ads for 650,000 apps) to the Google Display Network. The Google Display Network powers mobile sites and apps for 2 million publishers such as The New York Times and weather.com. The move will give advertisers a boost at getting their ads seen. According to Google, advertisers that have already tested mobile-app-install ads on the Google Display Network increased their installations by about 28 percent, compared to when they only used AdMob. The Mountain View, Calif.-based company is also rolling out video ads that marketers can use to plug their apps. The full-screen ads pop up with a small piece of copy describing it and the app's rating in Google Play or Apple's App Store. Clicking through on an ad then automatically directs people to stores where they can download the app. In a blog post released this morning, Gree International—a mobile game developer for titles like War of Nations and Knights & Dragons—claimed some initial success from the video promos. The game developer said Google's video promos increased app downloads by 10 percent while reducing the cost-per-install price by 40 percent. Those numbers are based on the company's... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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Sales of Dan Brown's Inferno (Bantam Press) rocketed 48% week on week last week, sending the... Continue reading at The Bookseller
[ The Bookseller | 2013-06-18 00:00:00 UTC ]
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Pan Macmillan has launched an interactive book trailer app in the run-up to the publication of... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company
[ Fast Company | 2013-05-13 00:00:00 UTC ]
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A US federal appeals court has questioned the reasoning behind a class-action lawsuit against Google over its effort to digitise millions of books, suggesting that many authors could benefit from the project. Continue reading at Stuff
[ Stuff | 2013-05-09 00:00:00 UTC ]
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A new Kindle app from Amazon will help blind and partially sighted people to access 1.5m titles... Continue reading at The Bookseller
[ The Bookseller | 2013-05-07 00:00:00 UTC ]
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Amazon.com has updated its mobile app store to include support for its Chinese customers, in a sign that the U.S. company could be preparing to sell its Kindle e-readers and tablets in the country.The update effectively launches a new version of Amazon's app store built in the Chinese language.... Continue reading at PC World
[ PC World | 2013-05-06 00:00:00 UTC ]
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O'Reilly Media will close down its popular digital publishing conference, Tools of Change, but Tim O'Reilly promises to continue innovating the publishing process. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-03 00:00:00 UTC ]
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Barnes & Noble is adding the Google Play store to HD versions of its Nook tablet, in a bid to counter slowing sales of its devices.Nook HD and Nook HD+ customers will be able to access over 700,000 Android apps and games, millions of songs and more, besides the Chrome browser, Gmail,... Continue reading at PC World
[ PC World | 2013-05-03 00:00:00 UTC ]
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According to a new report by the Association of American Publishers, children's and young adult books experienced a sales jump driven by hardcover sales of Suzanne Collins' trilogy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-01 00:00:00 UTC ]
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Not-for-profit publisher Comma Press has produced a free app aimed at helping commuters escape... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Wikimedia Commons, which acts as Wikipedia's media repository, has pushed its Android and iOS app out of the beta phase, giving photo collecting for the digital encyclopedia a workflow that isn't chained to a browser. By registering an account online and wielding the software, users can upload... Continue reading at Engadget
[ Engadget | 2013-04-29 00:00:00 UTC ]
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The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
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New entrants to the UK ebook market buy more books, but tend to buy more from Amazon, even for... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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The New York-based start-up Ganxy, which was founded in 2009 to sell music, is rolling out more tools at the London Book Fair to help small and medium-sized publishers sell and promote DRM-free digital content online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-15 00:00:00 UTC ]
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The new Gimbal app, launching Tuesday at the London Book Fair, features translated short stories for commuters that allows you to explore a city through fiction. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-15 00:00:00 UTC ]
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Line, the popular messaging platform based in Japan, is challenging ebook vendors like Amazon and Rakuten with a new service to download and view manga, or Japanese comic books. The company has launched "Line Manga," a mobile app for Android and iOS phones. Line's initial offering consists of... Continue reading at PC World
[ PC World | 2013-04-10 00:00:00 UTC ]
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Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also, albeit relatively quietly, been lining up its own ad tech stack through AOL Networks (formerly the... Continue reading at AdWeek
[ AdWeek | 2013-04-09 00:00:00 UTC ]
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Barnes & Noble's PubIt! self-publishing conduit has been active for well over two years, but you'd be forgiven for overlooking it with that somewhat forgettable (if very emphatic) name. The company might just know what you're thinking, as it's giving the service a considerably more memorable... Continue reading at Engadget
[ Engadget | 2013-04-09 00:00:00 UTC ]
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You might use Google Translate to read a hard-to-find Manga comic book or to decipher an obscure recipe for authentic Polish blintzes. Continue reading at Stuff
[ Stuff | 2013-04-09 00:00:00 UTC ]
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The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget
[ Engadget | 2013-04-04 00:00:00 UTC ]
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