App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob (Google's mobile app network that serves the ads for 650,000 apps) to the Google Display Network. The Google Display Network powers mobile sites and apps for 2 million publishers such as The New York Times and weather.com. The move will give advertisers a boost at getting their ads seen. According to Google, advertisers that have already tested mobile-app-install ads on the Google Display Network increased their installations by about 28 percent, compared to when they only used AdMob. The Mountain View, Calif.-based company is also rolling out video ads that marketers can use to plug their apps. The full-screen ads pop up with a small piece of copy describing it and the app's rating in Google Play or Apple's App Store. Clicking through on an ad then automatically directs people to stores where they can download the app. In a blog post released this morning, Gree International—a mobile game developer for titles like War of Nations and Knights & Dragons—claimed some initial success from the video promos. The game developer said Google's video promos increased app downloads by 10 percent while reducing the cost-per-install price by 40 percent. Those numbers are based on the company's... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-31 00:00:00 UTC ]
News tagged with:
#initial success
#game developer
#social networks
The government, local authorities and heads of schools have recognised the value of librarians since the first lockdown, according to representatives of library associations. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 23:06:43 UTC ]
More news stories like this | News stories tagged with:
#local authorities
Fans can find the actress’s book recommendations, special merch, and pop-up events on the new mobile platform. Actress and Hello Sunshine founder Reese Witherspoon is seeking to broaden the reach of her popular book club, built largely on Instagram, with a new mobile app that will allow in-app... Continue reading at Fast Company
[ Fast Company | 2021-02-03 10:00:34 UTC ]
More news stories like this | News stories tagged with:
#mobile app
#reese witherspoon
#book recommendations
#mobile platform
#in-app purchases
#popular book
CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#stores appeared
#online content
#directly resembles
#digital publisher
CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#stores appeared
#online content
#directly resembles
#digital publisher
A great idea! Marshall University students in Bret Masters’s building technology class are currently building bookshelves to install Little Free Libraries in Yeager and Huntington Tri-State Airports. The idea for the project was originated by Kelli Johnson, associate librarian at Marshall, when... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-02 18:12:16 UTC ]
More news stories like this | News stories tagged with:
#great idea
#free libraries
#san diego
#libraries
A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News
[ ABC News | 2021-01-29 23:10:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust suit
#news publisher
Julia Quinn’s The Viscount Who Loved Me (Avon) kept its kid leather-gloved grip on the Bookstat e-book number one this spot week, as its Netflix adaptation was renewed for a second series. Continue reading at The Bookseller
[ The Bookseller | 2021-01-27 17:20:07 UTC ]
More news stories like this | News stories tagged with:
#julia quinn
#bookstat chart
#netflix adaptation
#e-book
Walker Books has acquired a non-fiction title from Rudimental band member Leon “Locksmith” Rolle and author Derek Owusu. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 04:26:28 UTC ]
More news stories like this | News stories tagged with:
#walker books
#non-fiction title
Whether you're practicing a language, or want to read a book in its original language, try these audiobook apps for language learning. Continue reading at Book Riot
[ Book Riot | 2021-01-20 11:39:00 UTC ]
More news stories like this | News stories tagged with:
#original language
#audiobook
Penguin Classics is launching a podcast series, "On The Road with Penguin Classics", intended inspire new readers to discover old titles. Continue reading at The Bookseller
[ The Bookseller | 2021-01-20 10:24:42 UTC ]
More news stories like this | News stories tagged with:
#podcast series
#penguin classics
Children’s Books North co-founders Tilda Johnson, Emma Layfield and Liz Scott are launching a mentoring scheme for emerging publishing professionals living in the North of England and in Scotland. Continue reading at The Bookseller
[ The Bookseller | 2021-01-12 12:12:39 UTC ]
More news stories like this | News stories tagged with:
#mentoring scheme
#emma layfield
Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek
[ AdWeek | 2021-01-11 18:55:42 UTC ]
More news stories like this | News stories tagged with:
#kimberly drew
#jenna wortham
#anthology
It’s been a bad year for libraries and those who love them. Despite some interesting tech innovations (we could have been cleaning our books with UV rays this whole time!), many temporarily reopened libraries are closing again due to surging COVID numbers and COVID exposures, and many other... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-11 18:26:49 UTC ]
More news stories like this | News stories tagged with:
#internet archive
#bad year
#uv rays
#libraries
These eight reading list apps can help you stay organized and focused on your reading goals throughout 2021. Continue reading at Book Riot
[ Book Riot | 2021-01-08 11:40:00 UTC ]
More news stories like this | News stories tagged with:
#stay organized
The App Store is reportedly looking a little different in China today. According to Reuters, Apple has removed roughly 39,000 games owned by developers and publishers that don’t have an ISBN (International Standard Book Number) from the Chinese gover... Continue reading at Engadget
[ Engadget | 2020-12-31 13:01:44 UTC ]
More news stories like this | News stories tagged with:
#china today
#app store
#isbn
Reading books is for nerds, right? Well, that depends on your definition of "nerd," I suppose. While I must confess to not being a regular reader, I greatly admire those that are. Reading is surely a better way to spend time than mindlessly watching sports on TV -- something I am quite guilty of... Continue reading at Betanews
[ Betanews | 2020-12-09 18:41:58 UTC ]
More news stories like this | News stories tagged with:
#reading books
#regular reader
#spend time
#ebooks
Former U.S. Poet Laureate Natasha Trethewey’s Memorial Drive—a harrowing memoir of a daughter reckoning with the brutal murder of her mother at the hands of her stepfather—has been optioned by Sony Pictures Television for development as a drama series. Recently heralded by the Washington Post... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-02 20:31:46 UTC ]
More news stories like this | News stories tagged with:
#natasha trethewey
#memorial drive
#harrowing memoir
#brutal murder
#drama series
#literary hub
#memoir
The past six months have seen “explosive” online sales with print books up by 45%, e-books by 30% and audio increasing 28%, according to figures from Bookstat c.e.o. Paul Abbassi. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 01:00:03 UTC ]
More news stories like this | News stories tagged with:
#paul abbassi
#online sales
#print books
Printed book sales plunge in first six months of 2020 on back of shop and school closuresSee all our coronavirus coverageSales of digital books by British publishers are set to hit an all-time high this year as the public turns to reading to escape pandemic cabin fever.However, the ebook and... Continue reading at The Guardian
[ The Guardian | 2020-11-14 07:00:02 UTC ]
More news stories like this | News stories tagged with:
#audiobook sales
#uk publishers
#all-time high
#british publishers
#audiobook boom
#high cost
#global sales
#printed books
#high streets
#schools closed
#coronavirus lockdown
#digital books
#printed book
#audiobook
DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with:
#demand-side platform
#digital media