By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new Android tablets like the HTC Flyer, Motorola XOOM and Samsung Galaxy Tab 10.1 going on sale within weeks. More significantly, the program isn't restricted to mobile devices. Can you say Internet?Apple's subscription plan places many restrictions on publishers. Apple takes a 30-percent commission on all sales, requiring publishers to offer prices the same or lower in-app as elsewhere; that hugely limits promotions, for example. Apple's plan would prevent publishers from making in-app subscriptions free as a benefit to existing subscribers elsewhere (e.g., consumers pay more because of Apple policies). Publishers will likely loose access to vital customer data, since Apple is requiring an option that lets subscribers opt-in to this disclosure.By comparison, One Pass gives publishers "control over how users can pay to access content and set their own prices," according to Google. "They can sell subscriptions of any length with auto-renewal, day passes (or other durations), individual articles or multiple-issue packages. Google One Pass also enables metered models, where a publisher can provide some content or a certain number of visits for free, but can charge frequent visitors or... Continue reading at 'Betanews'
[ Betanews | 2011-02-17 00:00:00 UTC ]