gal-dem Guardian takeover proves diversity breeds creativity

Women and non-binary people of colour gained a new platform and magazine learned to better reflect its rich, diverse readershipWorking with the Guardian on gal-dem’s takeover of Weekend magazine was an incredible exercise and a clear demonstration of the power of championing marginalised voices. The feedback has been overwhelming and the fact that sales spiked significantly are both clear reminders of the fact that diversity breeds creativity.As young women and non-binary people of colour who rarely see themselves celebrated in mainstream media (and as a generation who rarely buy print media), this has been a particularly illuminating project. Much of the content produced for the Guardian issue is no different to the content which we publish on our website, the only difference was the sheer reach of the Guardian’s platform. Related: From glossies to gal-dem: the websites revolutionising women’s media Related: 'We are offering something people didn’t get before': inside gal-dem Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2018-08-18 00:00:00 UTC ]
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