Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at 'Digiday'

[ Digiday | 2024-06-12 04:01:00 UTC ]
News tagged with: #yahoo dsp #tv briefing #nielsen

Other Publishing stories related to: 'Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement'


Cross-industry partnerships 'the future' after Love Charing Cross Road success

Foyles and Blackwell bookshops have reported sales and footfall increases following their... Continue reading at The Bookseller

[ The Bookseller | 2012-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reported sales


Angry Robot to support indies with ebook scheme

Angry Robot has set up an ebook initiative to support independent bookshops, with the scheme... Continue reading at The Bookseller

[ The Bookseller | 2012-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #angry robot #support indies #ebook initiative


Flipboard Rival: New York Times Deal is Good News for the Media Industry

Publishing giants The New York Times and The Wall Street Journal firmed up exclusive deals with Flipboard and Pulse earlier in the week for exclusive content to go out to these third-party mobile apps, but as one Flipboard rival explains, this news c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media industry #exclusive content


Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine websites #ad tech


More Tablet Owners Want Free Apps, With Ads, Instead of Paid

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend.   A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free apps #tablet user #tablet users #study commissioned


Amazon Updates Kindle for IOS With Support for Comics, Book Search

Amazon on Thursday released updates to the Kindle app for iOS, along with the Kindle Cloud Reader Web app. The updates add in support for children's books. Continue reading at PC World

[ PC World | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle app


French rival to Apple's Newsstand launches in UK

Lekiosk, a digital magazine newsstand app, has launched in the UK and is offering subscriptions to around 100 titles from publishers including Condé Nast, Immediate Media and Dennis. Continue reading at Media Week

[ Media Week | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offering subscriptions


Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital ad #advertising partners


Layar Creator sees an interactive future for print media via augmented reality (video)

Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget

[ Engadget | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #mobile app #web app


Yahoo Shuttering Livestand iPad App

With bikini season approaching, Yahoo’s all about trimming the fat. Last month the company announced that it would lay off 2,000 employees as part of then-CEO Scott Thompson’s plan to create a “smaller, nimbler, more profitable” company. Now the company has opted to close its digital magazine... Continue reading at AdWeek

[ AdWeek | 2012-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine companies #spend time


Future plc iPad App Sales Hit $5 Million Since Newsstand Debut

In its interim statement for its fiscal half-year ending March 2012, enthusiast publisher Future plc is reporting a quickly growing digital operation. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.  Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry


Flipboard's Quittner Talks About Role, Explains Ad Platform

If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek

[ AdWeek | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ad #print version #existing content #personal philosophy


Nick Denton: The Banner Ad Era is Closing

There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick denton #banner ad


Google’s Head of News: Newspapers are the New Yahoo

Google has a somewhat tense relationship with the traditional newspaper industry, since publishers like News Corp.’s Rupert Murdoch still believe it is depriving them of revenue by “stealing” their content and aggregatin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch


Future Launches Weekly Digital Cycling Magazine

Future plc has launched a new weekly digital magazine, called Cycling News HD, to be sold through Apple’s Newsstand. The first issue is available for free, while subscriptions are priced at $.99 per week, or $42.99 per year. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future plc


The Avengers, Comic Books and the Future of Storytelling

The Avengers may have racked up more than $200 million in box office receipts during its weekend opening, but the comic books on which the movie is based may tell us more about the future of storytelling. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2012-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic books #$200 million


Publishing's leaders set to explore multi-platform future at PPA Conference

Leaders from the world of magazine publishing are set to tackle the industry's multiplatform future on Wednesday (9 May) at Publishing+, the PPA's conference at the Hilton Metropole. Continue reading at Media Week

[ Media Week | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ppa conference #magazine publishing


Publishers support IBW with exclusive editions

Publishers are creating exclusive products, including an original essay by Julian Barnes, ... Continue reading at The Bookseller

[ The Bookseller | 2012-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive editions #original essay #julian barnes


New Kobo sections will support e-reader trials, says WHS

Customers will be encouraged to invest more time in trialling e-readers with WH Smith's new... Continue reading at The Bookseller

[ The Bookseller | 2012-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wh smith