Friedman: D2C strategy for Open Road

Jane Friedman's Open Road ebook company has had one million page views for its new, direct-to-consumer online community The Lineup in its first six months of existence, Friedman revealed at the FutureBook Conference today (4th December). Open Book aims to get 10m unique users of The Lineup, which focuses on true crime, and it will take advertising, she said, at a panel session entitled "Face Out: Strategies that Work and Why". Continue reading at 'The Bookseller'

[ The Bookseller | 2015-12-05 00:00:00 UTC ]
News tagged with: #jane friedman #open road #true crime

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The open access shift at UWA Publishing is an experiment doomed to fail

The notion that a respected publishing house can be replaced by open access publishing is disproved by examining other recent examples, such as the now-closed University of Adelaide Press. Continue reading at The Conversation

[ The Conversation | 2019-11-11 01:43:51 UTC ]
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Lin-Manuel Miranda has a surprisingly personal reason for opening a bookstore in the age of Amazon

He may have created the biggest hit on Broadway, but the ‘Hamilton’ auteur still thinks small in a lot of ways, especially when it comes to business. Along with being the creator of a little show called Hamilton, Lin-Manuel Miranda is also known for his enthusiastic social media... Continue reading at Fast Company

[ Fast Company | 2019-11-08 17:15:09 UTC ]
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Waterstones to open new London bookshop

Waterstones will open a new branch in London’s Victoria in the first week of December. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 09:52:11 UTC ]
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#Merky Books to open pop-up shop

Stormzy’s Penguin Random House imprint #Merky Books has teamed up with Beats by Dre to open the #Merky Books pop-up shop in London. Continue reading at The Bookseller

[ The Bookseller | 2019-11-05 17:02:51 UTC ]
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PRH to Open Western U.S. Distribution Center

Penguin Random House will add a third distribution and fulfillment center to its network after entering into an agreement to take over the Reno, Nev., facility currently occupied by Baker & Taylor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-04 05:00:00 UTC ]
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A decorated Marine, badly injured in Afghanistan, shares his hard road to recovery

In his memoir, says Medal of Honor winner Kyle Carpenter, he wants to offer hope. Continue reading at The Washington Post

[ The Washington Post | 2019-10-31 21:42:22 UTC ]
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Publishers Are Missing the Point: Private Browsing Isn’t a Roadblock, It’s a Road Map

The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint? It effectively undermined publishers’ efforts to prevent... Continue reading at Publishing Executive

[ Publishing Executive | 2019-10-31 16:47:22 UTC ]
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Seven creative strategies for every stage of the consumer journey

Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Emirates Publishers Association Opens Educational Publishing Seminar

Grounded in discussions on supporting UAE-based education publishers, this two-day program includes road-mapping sessions to plan the next five years. The post Emirates Publishers Association Opens Educational Publishing Seminar appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-28 05:15:12 UTC ]
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Daunt Books to open new branch in Oxford

Daunt Books will open a new branch in Summertown, Oxford early in the new year. Continue reading at The Bookseller

[ The Bookseller | 2019-10-21 20:40:21 UTC ]
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Burson opens new bookshop in Hay-on-Wye

The only store in Hay-on-Wye, Herefordshire, to exclusively sell new books will open on 26th October. Continue reading at The Bookseller

[ The Bookseller | 2019-10-21 06:24:17 UTC ]
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To Sell More Books, S&S Hits the Road

The S&S Selects PrePub Tour sends authors of books due out next season from Simon & Schuster’s five adult imprints across the country to schmooze with literary tastemakers around the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-18 04:00:00 UTC ]
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Two Roads lights up Glasgow for Billy Connolly campaign

Two Roads has lit up Glasgow with images of Billy Connolly to mark the launch of Tall Tales and Wee Stories. Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 02:57:12 UTC ]
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Rights Buzz as 2019 Frankfurter Buchmesse Opens

Literary agents at the 2019 Frankfur Book Fair tell us which books they have on offer and about rights deals for their hot new titles. The post Rights Buzz as 2019 Frankfurter Buchmesse Opens appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-16 07:01:47 UTC ]
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At Frankfurter Buchmesse: Key IPA Events Are Open to Trade Visitors

The International Publishers Association this year opens several targeted informational programs to Frankfurt's trade visitors this week. The post At Frankfurter Buchmesse: Key IPA Events Are Open to Trade Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-14 06:30:55 UTC ]
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Julie Andrews shares a behind-the-scenes look at the opening sequence of ‘The Sound of Music’

In this excerpt from her memoir “Home Work,” Andrews looks back at one of her most iconic scenes. Continue reading at The Washington Post

[ The Washington Post | 2019-10-12 13:00:00 UTC ]
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Frankfurt’s 2019 Opening News Conference Features WIPO Chief Francis Gurry

In his keynote address at Frankfurter Buchmesse, WIPO director general Francis Gurry will contextualize IP issues for the world book publishing industry. The post Frankfurt’s 2019 Opening News Conference Features WIPO Chief Francis Gurry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-08 14:53:20 UTC ]
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FutureBook Live to explore the future of textbooks, OA strategies, and learning

Pearson’s chief strategy officer Jonathan Chocqueel-Mangan will give insights into the publisher’s new digital-first textbook policy at FutureBook Live 2019, The Bookseller’s publishing conference. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 10:26:44 UTC ]
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Sabra to open 'Whirled Peas,' a pop-up restaurant aiming to expand hummus usage beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading at Advertising Age

[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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