Last week, Forbes launched its website redesign along with the newly created, artificially intelligent content management system, affectionately named Bertie after brand founder B.C. Forbes. Over the course of 18 months, Salah Zalatimo, head of product and tech, lead his team to build the CMS, which he prefers to call a publishing platform “because it really goes well beyond what a normal content management system does.” Having celebrated its 100th anniversary last year, Zalatimo says that Forbes wanted to head into its next century of existence by using all of the tools available to it. “We have a pretty unique business model and so there’s no feasible way that an off-the-shelf publishing platform would ever be able to serve us and be able to be used without any limitation.” Forbes’ previous CMS was created as an extension of WordPress, but this isn’t the brand’s first custom-built publishing platform. Falcon, its first proprietary CMS, had been licensed out to other companies a few years ago until being phased out entirely. Bertie was built to better integrate multimedia into stories with the help of AI to make articles as reader-friendly as possible. “The biggest change for us was introducing a new article template, which is geared specifically towards integrating all the different elements into one story,” he says. He continues that the easier integration of multimedia will provide readers with more control in how they consume the content. “They can kind of skim over... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-20 00:00:00 UTC ]