A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that the lack of brand building, the lack of effort on long-term marketing, destroyed and damaged more brand value than anyone can add up."Every client, Irwin said, is suffering from what his boss, WPP's Martin Sorrell, coined as "short-termism." Every client has to make the next quarterly report. "When you become more focused on the short term than the long term, you need to narrow your marketing funnel because that's where long-term effect happens. You focus on short-term ROI, and brand building doesn't give you short-term return, it gives you long-term return." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-07-31 00:00:00 UTC ]
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A 57-year-old “self-styled poet” (aren’t they all?) has spent $116,000 of his own money to build a bookstore in a mountaintop village. Oh, and it’s shaped like the number 7 and contains 7,000 books. No, this is not a parable. As Jiang Libo told the South China Morning Post: Before my bookshop... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-08 15:04:22 UTC ]
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The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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Our reverence towards stars and celebrities was not borne of the 19th century’s cinematic revolution, but rather has been a resilient aspect of our culture for millennia. Ancient tales of immortal gods rising again and again after fatal injury, the veneration and deification of social and... Continue reading at Engadget
[ Engadget | 2023-04-04 18:00:30 UTC ]
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NHS drama starring Ben Whishaw and Martin Freeman’s portrayal of troubled policeman each garner six awards nominationsBafta TV awards 2023: full list of nominationsThis Is Going to Hurt and The Responder jointly lead the 2023 TV Bafta nominations after being shortlisted in six categories. Adam... Continue reading at The Guardian
[ The Guardian | 2023-03-22 07:43:06 UTC ]
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A lot has happened since Wattpad announced in January 2019 that it was starting a print publishing division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
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Novelist and science journalist Annalee Newitz brings 'The Terraformers' to the L.A. Times Book Club March 28. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-09 22:20:34 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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From big-box stores and schools to banks and gymnasiums, here are some old buildings that were turned into libraries (and bookstores). Continue reading at Book Riot
[ Book Riot | 2023-02-20 11:38:00 UTC ]
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Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
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After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Growing up, the library was not just Amanda Oliver’s favorite place but also her “first beloved destination, first embodied center… it was absolutely sacred.” However, soon after Oliver began her career as a librarian at a Title I school and then in the D.C. public library system, she witnessed... Continue reading at Electric Literature
[ Electric Literature | 2023-01-05 12:00:00 UTC ]
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Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
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Mary-Alice Daniel has been on a journey, literally, across continents. She documents her experiences in A Coastline Is an Immeasurable Thing, which is a memoir about places, from which she has been uprooted, assimilated into, revisited, and settled, giving the reader a close look into the lives... Continue reading at Electric Literature
[ Electric Literature | 2022-12-05 12:00:00 UTC ]
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Readers dream about owning their own bookstore. So let's indulge in the fantasy: design a bookstore and get a matching book recommendation! Continue reading at Book Riot
[ Book Riot | 2022-12-01 11:32:00 UTC ]
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An exclusive excerpt and cover reveal for 'Bark On,' the debut novel by Mason Boyles. The post “You Can’t Hurt Like Me”: A First Look at ‘Bark On’ appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2022-11-25 11:00:49 UTC ]
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The social platform’s new billionaire owner wants to rebalance information ecologies in favour of the rightWhy bother reinstating Donald Trump’s Twitter account? Twitter owner Elon Musk, having said that no such decisions would be made until a content moderation council was established, made the... Continue reading at The Guardian
[ The Guardian | 2022-11-22 14:09:26 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Several new and forthcoming faith-based books on marriage and parenting feature straight-talk, Scripture, and a spike of humor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-21 04:00:00 UTC ]
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In a Copyright Clearance Center discussion, two scholarly publishing experts share experiences with open access transformation. (Sponsored) The post Transition to Open Access: Tackling Complexity and Building Trust appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-19 10:52:04 UTC ]
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