A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that the lack of brand building, the lack of effort on long-term marketing, destroyed and damaged more brand value than anyone can add up."Every client, Irwin said, is suffering from what his boss, WPP's Martin Sorrell, coined as "short-termism." Every client has to make the next quarterly report. "When you become more focused on the short term than the long term, you need to narrow your marketing funnel because that's where long-term effect happens. You focus on short-term ROI, and brand building doesn't give you short-term return, it gives you long-term return." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-07-31 00:00:00 UTC ]
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As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
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Mayor Eric Adams’ administration went on the offensive Tuesday as he prepares to nominate Randy Mastro, an attorney with a long and controversial career, to be the city’s top lawyer.Despite opposition by the City Council, Adams’ administration has confirmed it is considering Mastro, a partner at... Continue reading at Crains New York
[ Crains New York | 2024-04-23 19:11:11 UTC ]
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Fanatics plans to premiere the centerpiece of its new events division with a flagship sports festival in August.The company is looking to replicate the success of New York Comic Con, the annual fan convention centered around comic book culture, in the sports sector with Fanatics Fest NYC. The... Continue reading at Crains New York
[ Crains New York | 2024-04-16 16:33:03 UTC ]
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The managing director of Usborne Publishing reflects on the legacy of her father, the company’s founder, who died last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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British publishers discuss how transatlantic collaboration can boost books’ performance and the work it takes to maintain mutually beneficial relationships. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
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On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss Hackl's finished manuscript for her fifth book written with a previous guest, Irena Cronin, called Spatial Computing: An AI-Driven Business Revolution. Kebler thinks spatial computing... Continue reading at AdWeek
[ AdWeek | 2023-12-20 20:22:23 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
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The 37th iteration of the Guadalajara International Book Fair opens with IPA's Karine Pansa flagging world publishing's challenges. The post IPA’s Karine Pansa Opens Guadalajara: ‘A Union of Cultures to Build’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-26 16:46:54 UTC ]
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Joy Buolamwini, author of "Unmasking AI: My Mission to Protect What Is Human in a World of Machines," joins the L.A. Times Book Club on Nov. 14. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-03 00:31:12 UTC ]
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For Dr. Juan Tapia Mendoza, a pediatrician at SOMOS Community Care, the closures can be a barrier to care in the neighborhoods he serves. Continue reading at Crains New York
[ Crains New York | 2023-10-30 19:48:07 UTC ]
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From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek
[ AdWeek | 2023-10-20 08:00:00 UTC ]
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The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A... Continue reading at AdWeek
[ AdWeek | 2023-10-11 20:30:38 UTC ]
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Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian
[ The Guardian | 2023-09-18 14:31:47 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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The academic database platform's NoveList's Core Collection offers librarians a database of 7,000 Spanish-language titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company
[ Fast Company | 2023-07-19 10:00:00 UTC ]
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#hardcover book
Kathleen Cheng is having a hell of a Saturn Return. The late-20s protagonist of Jenny Xie’s debut novel Holding Pattern has just been dumped by the man she thought she’d spend her life with. Unmoored and questioning, she drops out of her cognitive psychology graduate program on the East Coast... Continue reading at Electric Literature
[ Electric Literature | 2023-07-05 11:00:00 UTC ]
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This year, I’m celebrating Pride through LGBTQ children’s books. I’m building a new library for my two kids and wife Stefanie, who is trans and transitioned just two years ago. We began with Being You: A First Conversation About Gender (Penguin, 2021) and a pride alphabet book, Pride Puppy... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-01 08:53:12 UTC ]
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