In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail will target users with video ads through data provided by the Facebook Audience Network. The goal, according to Facebook, is to begin focusing on brand awareness and recall. In-article ads through Facebook Instant Articles will also tap into the Facebook Audience Network. Jack in the Box is one of the first advertisers to use the new format. For advertisers, it allows them to extend a campaign audience 10 percent, while publishers can provide more relevant ads to their visitors. This also marks the first time Facebook Audience Network has expanded to desktop, allowing for cross-device campaigns across third-party publishers. Brett Vogel, Facebook Audience Network's lead product marketing manager, said it allows advertisers who advertise on Facebook already to go beyond direct response and brand awareness. "It's not just all app-install brands. Every single brand you can imagine, so they have these videos, they're distributing these videos and now they can bring them more places." However, while the new format might sound like a great addition for advertisers, it likely won't be welcomed by viewers. Most viewers can't stand the format, and some studies even suggest pre-roll... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-16 00:00:00 UTC ]