Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo

Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a new ad unit for marketers to drive traffic to their mobile sites.A Facebook spokesman declined to say how many publishers are in the network or what the revenue split is with participating publishers but said the company has paid out millions of dollars to however many apps are participating. The first crop of publishers to sell ads through Facebook's mobile ad network include Shazam, Zynga, IGN, Le Monde, Merriam-Webster, MyFitnessPal, Glu Mobile, Wooga, Deezer and Vinted. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-10-07 00:00:00 UTC ]
News tagged with: #media buyer #ad unit #drive traffic #mobile sites #sell ads #le monde

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PW, DBW Google Settlement Webcast Tomorrow

The Publishers Weekly, Digital Book World WEBcast on the Google Book Settlement rejection is set for tomorrow at 1 p.m. Skott Klebe, chief architect at Copyright Clearance Center joins panelists Pamela Samuelson, professor at the Berkeley Law School & School of Information; and Jame... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate professor


Rowling and Oliver make ST Rich List

Written By: Katie Allen Publication Date: Mon, 09/05/2011 - 08:50 Pearson, Blackwell and Jamie Oliver are a few book trade names to make it onto the Sunday Times Rich List 2011. Vincent Cowdray and the Pearson Family were jointly in at number 64, with the family up £165m on last year’s figure.... Continue reading at The Bookseller

[ The Bookseller | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie oliver


Publishers Make a Plan: A ‘One Stop’ Book Site

In starting Bookish.com, Simon & Schuster, Penguin Group USA and Hachette Book Group hope to provide one-stop shopping for books and information about authors. Continue reading at The New York Times

[ The New York Times | 2011-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make #simon schuster


St. Martin's Prepares for Run on Book by Bin Laden's Killer

Three weeks shy of a year ago, St. Martin's Press signed up a book by a Navy SEAL Team Six sniper, chronicling how he became an elite warrior and the battle that nearly cost him his life. Today, with news of Osama Bin Laden's death reverberating around the world, SMP is getting ready for a rush... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seal team #bin laden #weeks shy #press signed #elite warrior #death reverberating


St. Martin's Prepares for Run on Book by Seals

Three weeks shy of a year ago, St. Martin's Press signed up a book by a Navy SEAL Team Six sniper, chronicling how he became an elite warrior and the battle that nearly cost him his life. Today, with news of Osama Bin Laden's death reverberating around the world, SMP is getting ready for a rush... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seal team #weeks shy #press signed #elite warrior #death reverberating


Trustee of Willy the Wizard makes appeal over costs

Written By: Charlotte Williams Publication Date: Wed, 27/04/2011 - 09:11 The trustee of the estate of the late Willy the Wizard author Adrian Jacobs has appealed against the High Court's order for him to pay £1.5m as security for the costs of J K Rowling and Bloomsbury before the plagiarism... Continue reading at The Bookseller

[ The Bookseller | 2011-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late willy #high court


With Update, Barnes & Noble's Nook Color Gets More Tablet-Like [Mobilized]

A free update is bringing the ability to install various paid and free Android apps, though only those that Barnes & Noble approves. The new software also offers improved browsing, the Froyo version of Android and support for video content within books. Even with the update, the Nook Color... Continue reading at AllThingsD

[ AllThingsD | 2011-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android tablets #barnes noble #nook color #video content


Despite Google Changes, Demand Media Foresees Q1 Growth

In a statement released yesterday, Demand Media reaffirms the financial outlook for fiscal year 2011 given on February 22, despite the Google algorithm change which took place in late February. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late february


De Waal, Kaletsky and Vulliamy make Samuel Johnson longlist

Written By: Katie Allen Publication Date: Fri, 15/04/2011 - 08:46 Titles on topics from Second World War bombers to the life of Roald Dahl have been longlisted for the BBC Samuel Johnson Prize for Non-Fiction 2011. The list of 18 books also includes Edmund De Waal’s Costa-winning The Hare with... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #de waal #roald dahl #amber eyes #ben macintyre #stellar year


Choc Lit makes two acquisitions

Written By: Graeme Neill Publication Date: Fri, 15/04/2011 - 11:32 Independent publisher Choc Lit has bought a contemporary debut thriller and a modern day version of Jane Austen's Persuasion. Director Lyn Vernham bought world rights to Never Coming Home by Evonne Wareham, directly from the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jane austen #coming home


IAB Reports 2010 Internet Ad Revenues Up Almost 15 Percent

The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Adobe Adds Mobile, HTML5 Capabilties to Creative Suite 5.5

Dreamweaver gets HTML5 features, Photoshop SDK allows tablet interaction, and InDesign picks up ebook enhancements Continue reading at PC World

[ PC World | 2011-04-12 00:00:00 UTC ]
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Amazon to Release Ad-Subsidized Kindle for $114 [eMoney]

Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD

[ AllThingsD | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle e-reader #barnes noble #wi-fi version #procter gamble


Osprey to expand British heritage range

Written By: Bookseller Staff Publication Date: Mon, 11/04/2011 - 14:34 The Osprey Group is to acquire Old House Books and Maps on 28th April, expanding its range of British heritage titles. Osprey previously acquired Shire in 2007 and Angry Robot in 2010. Rebecca Smart, Osprey Group managing... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #osprey group #28th april #angry robot #rebecca smart


Two Atlantic titles make Independent shortlist

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 14:00 Two titles from Atlantic feature on the "compelling" 2011 Independent Foreign Fiction Prize shortlist, revealed today (11th April) at London Book Fair. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Barnes & Noble Moves Forward With Plans To Allow Android Apps on Nook [Mobilized]

The bookseller is proceeding with plans to open its own Android app store for the Nook Color, announcing new tools for developers and promising they will get a 70 percent cut of revenue. The first apps and store are due out with a major update to the Nook software due out this spring. Continue reading at AllThingsD

[ AllThingsD | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android apps #nook color


Consumer Magazine Ad Pages Up 2.5 Percent from 2010’s Q1

The Publisher’s Information Bureau (PIB) reported overall growth for magazine ad sales for 2011’s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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BusinessWeek Sees First Quarter Upswing in Ad Pages

Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publisher’s Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011’s first quarter, compared to 2010’s first quarter. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #bloomberg businessweek #figures released #ad sales


Quercus makes £1m from digital in three months

Written By: Lisa Campbell Publication Date: Tue, 05/04/2011 - 15:22 Quercus has nearly matched the £1m digital revenue it made from ebooks last year in the first three months of 2011. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Pullman, Kelman make Booker list, le Carré withdraws

Written By: Katie Allen Publication Date: Wed, 30/03/2011 - 09:15 Three authors from the UK have made it onto the list of finalists for the Man Booker International Prize 2011. James Kelman, Philip Pullman and John le Carré have joined the list of 13 for the biennial £60,000 award, which... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #philip pullman #james kelman