Facebook Encourages More Live Broadcasts With New Ad Campaign

Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and even from outer space. While a lot of those videos feature celebrities and public figures and were produced by publishers, the vast majority of posts are from everyday people—and that number is growing. Since May, the amount of people broadcasting live on Facebook at any given moment has quadrupled.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2016-10-21 00:00:00 UTC ]
News tagged with: #facebook live #live broadcasts #ad campaign #outer space #public figures #vast majority

Other Publishing stories related to: 'Facebook Encourages More Live Broadcasts With New Ad Campaign'


From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
More news stories like this |


Former Marvel Entertainment Exec Joins Martha Stewart Living Omnimedia as CFO

Martha Stewart Living Omnimedia names Ken West as its new chief financial officer. West replaces Kelly Turner, who left the company in January. MSLO’s new addition comes from Marvel Entertainment, an American entertainment company where he held the executive vice president and chief financial... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel entertainment


Book tells of Evening Standard's Dispossessed campaign

Written By: Benedicte Page Publication Date: Mon, 05/09/2011 - 08:00 The London Evening Standard will launch Calling London, a book about its recent Dispossessed campaign, on 7th September. The book, by chief features writer David Cohen, will tell how a conversation between Cohen and Evening... Continue reading at The Bookseller

[ The Bookseller | 2011-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book tells #evening standard #7th september


'Ask an author' feature added to Kindle

Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle devices #robert kiyosaki


Yahoo, Gannett Expand Local Ad Tie-In

Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the country’s biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek

[ AdWeek | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president #sales strategy #digital advertising #posting gains #year increase


WI to support libraries campaign

Written By: Benedicte Page Publication Date: Tue, 30/08/2011 - 08:37 The Women's Institute will mark the 96th anniversary of its first meeting on 16th September with an action to support its Love Your Libraries campaign. The WI's membership are being asked to each borrow a book from their... Continue reading at The Bookseller

[ The Bookseller | 2011-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #16th september #libraries campaign #local library


Penton Acquires IT Publisher Nine Lives Media

In a move to grow its Technology Group, Penton Media has acquired Nine Lives Media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penton media


Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital readers #digital editions #highly engaged


JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data providers #announced partnerships


Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study released #e-reader platform


Consumer Ad Pages Flat in First Half 2011

In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apple’s subscription mandates for publishers selling their wares through the App Store and those stepping away from Apple’s model to go the HTML route for app offerings. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #publishers selling #app store


Bonnier Tops, Up 12 Percent In Ad Pages for First Half 2011

January to June 2011 saw mixed results for major publishers’ ad page results. Bonnier’s 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #mixed results #conde nast


Campaigners critical over Government library blueprint

Written By: Benedicte Page Publication Date: Mon, 08/08/2011 - 09:57 Libraries in the hands of community groups, private sector funding and self-service borrowing points in shops and village halls are the way forward for the public library service, according to the report from the Future... Continue reading at The Bookseller

[ The Bookseller | 2011-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future libraries #community groups #village halls #archives council


Why Did Facebook Buy Push Pop Press?

The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World

[ PC World | 2011-08-04 00:00:00 UTC ]
More news stories like this |


SoA takes short story campaign to BBC chief

Written By: Charlotte Williams Publication Date: Thu, 04/08/2011 - 09:20 The Society of Authors, the Writers' Guild of Great Britain and actors' union Equity have jointly sent letters to both BBC Trust chairman Lord Patten and director general Mark Thompson, asking them to stop the BBC Radio 4... Continue reading at The Bookseller

[ The Bookseller | 2011-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great britain #short story


Living Oasis owner enters insolvency

Written By: Lisa Campbell Publication Date: Thu, 04/08/2011 - 14:30 The parent company of Living Oasis bookshops has entered insolvency. Suppliers were issued with an insolvency notice for The Nationwide Christian Trust (NCT), signed by its owner Ray George, on 1st August. The first meeting... Continue reading at The Bookseller

[ The Bookseller | 2011-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #1st august #living oasis


Facebook buys innovative ebook publisher Push Pop Press

Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller

[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish ebooks


Data Shot: Consumer Weeklies Out-Page Monthly Mags for Ads

Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines’ ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #ad pages


Living Oasis owner puts chain up for sale

Written By: Lisa Campbell Publication Date: Fri, 29/07/2011 - 09:19 The owner of Living Oasis is in talks with a “third party” to buy the chain after he closed two of his four remaining shops. Ray George, chairman of the Nationwide Christian Trust (NCT), which bought 19 former Wesley Owen... Continue reading at The Bookseller

[ The Bookseller | 2011-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #living oasis #ray george #current climate


Yahoo Ad Network Rolling Out Publisher-Friendly Features

Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers can’t sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek

[ AdWeek | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #ad platform