Facebook Encourages More Live Broadcasts With New Ad Campaign

Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and even from outer space. While a lot of those videos feature celebrities and public figures and were produced by publishers, the vast majority of posts are from everyday people—and that number is growing. Since May, the amount of people broadcasting live on Facebook at any given moment has quadrupled.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2016-10-21 00:00:00 UTC ]
News tagged with: #facebook live #live broadcasts #ad campaign #outer space #public figures #vast majority

Other Publishing stories related to: 'Facebook Encourages More Live Broadcasts With New Ad Campaign'


Pottermore to go live in April

Pottermore, the Harry Potter online experience launched by J K Rowling last year, will go live in... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
More news stories like this |


Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily basis #finding ways #publishing executive


Pinterest: The New Facebook For Lifestyle Magazines

While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek

[ AdWeek | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate director #web traffic #sit back


The Lives of Margaret Fuller

Margaret Fuller, problem child of American transcendentalism, gets fresh treatment from Pulitzer Prize-winner John Matteson. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american transcendentalism #fresh treatment


The Guardian Thrives in Facebook’s Walled Garden

In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walled garden #british newspaper


Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #industry mdash


GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #gfk mri


Library inquiry opens as Brent campaigners threaten to sue Vaizey

Public policy consultant Sue Charteris has told the media, culture and sport parliamentary select... Continue reading at The Bookseller

[ The Bookseller | 2012-02-07 00:00:00 UTC ]
More news stories like this |


US Online Ad Spending to Top Print by $5.7 Billion in 2012

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content creators


Washington Post Invites Readers To Subscribe To Staff On Facebook

Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #invited readers


31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this |


Mirror launches year-long reading campaign

The Daily Mirror is to run a We Love Reading campaign, backed by poet laureate Carol Ann Duffy,... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mirror


"Postmodern" campaign for The Afterparty

Vintage Publishing is to include reader-generated content in next month's paperback edition... Continue reading at The Bookseller

[ The Bookseller | 2012-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vintage publishing #paperback edition


National Libraries Day website goes live

The website offering resources for National Libraries Day, the national day to celebrate... Continue reading at The Bookseller

[ The Bookseller | 2011-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national day


Ziff Davis Enterprise Debuts Live Digital Event for Tablet, Smartphone and Web Consumption

Ealier this month, Ziff Davis Enterprise [ZDE] completed a significant step in its OmniDigital strategy, rolled out earlier this year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #significant step


Brent library campaigners lose appeal

The court of appeal has rejected the Brent library campaigners' appeal against the closure of... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
More news stories like this |


Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condé’s entire digital portfolio was available at the time of the exchange’s launch. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this |


Facebook Wants Writers and Famous People to Promote Its New Subscribe Feature

Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD

[ AllThingsD | 2011-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public figures #web sites


Doncaster campaigners look to judicial review

Doncaster campaigners are considering applying for judicial review over library closures,... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #judicial review #library closures


Wimpy Kid for £5 as retailers ramp up Xmas campaigns

Sainsbury's is advertising Jeff Kinney's latest book in The Diary of a Wimpy Kid series... Continue reading at The Bookseller

[ The Bookseller | 2011-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wimpy kid