Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps marketers by providing them with access to premium video inventory and the information that they need in order to decide where to show their ads," Facebook said in its announcement. "What LiveRail ultimately offers is a complete advertising solution for video publishers." Facebook already offers what it calls a premium video ad product on its network. Last year, it launched video commercials that automatically play in users' News Feeds, and it has been competing heavily for digital video ad dollars against places like Google, Twitter, AOL and Yahoo. One of the growing concerns of marketers is the quality of video inventory, making sure the ads are properly seen, fully measured and that they reach the intended audience. Finding trusted sources is becoming ever more crucial for the industry and an area in which companies like Facebook and Google feel they have an advantage. "We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month," Facebook said. With a video ad network like LiveRail, Facebook can apply its audience data to targeting... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 02/08/2011 - 15:11 Academic and professional publisher Sage has bought Learning Matters, the independent education publisher founded in 1999. The sale, for an undisclosed sum, was announced jointly by Learning Matters founder and managing... Continue reading at The Bookseller
[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 02/08/2011 - 08:53 Quercus has bought another two books by its young adult fiction author Cat Clarke. Roisin Heycock, editorial director at Quercus Children's Books, bought the rights from Victoria Birkett of Miles Stott. The first of the two... Continue reading at The Bookseller
[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 14:32 Pan Macmillan has bought the third novel by Orion senior rights manager Pippa Wright, entitled The Foster Husband. Senior commissioning editor for fiction Jenny Geras acquired UK and Commonwealth rights from Andrew Kidd... Continue reading at The Bookseller
[ The Bookseller | 2011-08-01 00:00:00 UTC ]
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Written By: Lisa Campbell and Graeme Neill Publication Date: Fri, 29/07/2011 - 09:25 Store managers at Waterstones have been reacting with mixed feelings and some confusion to James Daunts plans to reintroduce centralised buying into the chain bookseller, as they await more details about the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
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Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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In the latest development in Apples contentious relationship with booksellers, the countrys two biggest ebook retailersAmazon and Barnes & Noblehave stopped selling their wares directly to customers through their Apple apps, reports the Wall Street Journal. Canadian bookseller Kobo did... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 25/07/2011 - 15:44 Summersdale has bought world rights to a book about anorexia by Emma Woolf, the writer of the Sunday Times column An Apple a Day. Commissioning editor Jennifer Barclay bought the rights from Sarah Such of Sarah Such Literary... Continue reading at The Bookseller
[ The Bookseller | 2011-07-25 00:00:00 UTC ]
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Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek
[ AdWeek | 2011-07-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 22/07/2011 - 11:03 Chatto & Windus has signed a book by the Guardian journalist who revealed the News of the World hacked the mobile phone of murdered schoolgirl Milly Dowler. Senior editor Poppy Hampson bought UK & Commonwealth rights to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Written By: Graeme Neill and Lisa Campbell Publication Date: Thu, 21/07/2011 - 15:58 Waterstone's is reintroducing central buying for both new books and replenishment but m.d. James Daunt insisted store staff would be able to order the books they want, when they want. Managing director James... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 10:40 Simon & Schuster has bought a further two thrillers from husband and wife writing team Casey Hill. Fiction editorial director Maxine Hitchcock bough UK and Commonwealth rights to the books, which will be published in 2013... Continue reading at The Bookseller
[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 18/07/2011 - 09:25 Waterstone's managing director James Daunt has told staff "its approach to buying must change" and said he plans a "complete overhaul" of the chain's infrastructure. In an email to staff, Daunt said it was essential an... Continue reading at The Bookseller
[ The Bookseller | 2011-07-18 00:00:00 UTC ]
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By Tim Conneally, Betanews The business model behind textbooks is completely out of step with what the market today wants, according to the head of Nature Publishing's digital textbook initiatives. Continue reading at Betanews
[ Betanews | 2011-07-15 00:00:00 UTC ]
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Magazine publisher Future is restructuring its business in the UK and US following a 5% fall in group revenues over the past nine months. Continue reading at Media Week
[ Media Week | 2011-07-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 14/07/2011 - 15:02 Pan Macmillan has bought world rights in a novel discovered in the slush pile of Luigi Bonomi Associates. Publishing director Wayne Brookes bought rights to The Lost Library and a second book by AM Blake from Thomas Stofer. The... Continue reading at The Bookseller
[ The Bookseller | 2011-07-14 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 11/07/2011 - 16:02 Quadrille has acquired a fourth book in its New Voices in Food series, written by food blogger Niamh Shields. Editorial director Anne Furniss bought world rights to Comfort and Spice through agent Clare Hulton. The book... Continue reading at The Bookseller
[ The Bookseller | 2011-07-11 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 11/07/2011 - 09:04 Bloomsbury has bought academic publisher Continuum in a deal worth £20.1m. The publisher described the buy, its sixth in the academic and professional field during the past five years, as "transformational" and said it would... Continue reading at The Bookseller
[ The Bookseller | 2011-07-11 00:00:00 UTC ]
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