Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps marketers by providing them with access to premium video inventory and the information that they need in order to decide where to show their ads," Facebook said in its announcement. "What LiveRail ultimately offers is a complete advertising solution for video publishers." Facebook already offers what it calls a premium video ad product on its network. Last year, it launched video commercials that automatically play in users' News Feeds, and it has been competing heavily for digital video ad dollars against places like Google, Twitter, AOL and Yahoo. One of the growing concerns of marketers is the quality of video inventory, making sure the ads are properly seen, fully measured and that they reach the intended audience. Finding trusted sources is becoming ever more crucial for the industry and an area in which companies like Facebook and Google feel they have an advantage. "We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month," Facebook said. With a video ad network like LiveRail, Facebook can apply its audience data to targeting... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Collins has bought a book about forgiveness co-authored by South African churchman Desmond Tutu... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
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RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
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Orlando Whitfield, assistant editor at Atlantic Books, has acquired Autumn in the Heavenly... Continue reading at The Bookseller
[ The Bookseller | 2012-02-14 00:00:00 UTC ]
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Bloomsbury is setting up a new publishing business in India, with plans to develop Indian... Continue reading at The Bookseller
[ The Bookseller | 2012-02-14 00:00:00 UTC ]
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Simon & Schuster has signed another two as-yet-untitled novels by The Bellwether Revivals... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Penguin has acquired a title written by solar physicist Doctor Lucie Green, which looks at the... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Quadrille has acquired a title by TV chef and owner of London restaurant The Star of India Reza... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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E-book retailer Kobo has the capability to grow at three times the speed under its new owner... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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Century has acquired two novels in a new procedural crime series by author Ed Chatterton,... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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Comic book fans gather in the French city of Angouleme to celebrate the 39th international festival of comic books. Continue reading at BBC News
[ BBC News | 2012-02-01 00:00:00 UTC ]
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Amazon has been pushing into new markets with products like the Kindle ebook, but investors are worried that the expansion is coming at the expense of profits. Continue reading at BBC News
[ BBC News | 2012-01-31 00:00:00 UTC ]
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Quercus has bought three books by Katie Piper, who survived a rape and acid attack in 2008 and... Continue reading at The Bookseller
[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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HarperCollins imprint The Friday Project has acquired more than 50 titles by prolific author, and... Continue reading at The Bookseller
[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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For a company which business depends on collecting data, Google sure was slow tabulating its report on smartphone usage. The study is available today, but the data is already outdated given strong holiday ebook reader and tablet sales and global impact of 37 million iPhones sold during fourth... Continue reading at Betanews
[ Betanews | 2012-01-26 00:00:00 UTC ]
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The magazine publisher will more than double its digital presence, by acquiring the world's biggest food site. Continue reading at AllThingsD
[ AllThingsD | 2012-01-24 00:00:00 UTC ]
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U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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