Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps marketers by providing them with access to premium video inventory and the information that they need in order to decide where to show their ads," Facebook said in its announcement. "What LiveRail ultimately offers is a complete advertising solution for video publishers." Facebook already offers what it calls a premium video ad product on its network. Last year, it launched video commercials that automatically play in users' News Feeds, and it has been competing heavily for digital video ad dollars against places like Google, Twitter, AOL and Yahoo. One of the growing concerns of marketers is the quality of video inventory, making sure the ads are properly seen, fully measured and that they reach the intended audience. Finding trusted sources is becoming ever more crucial for the industry and an area in which companies like Facebook and Google feel they have an advantage. "We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month," Facebook said. With a video ad network like LiveRail, Facebook can apply its audience data to targeting... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Waterstones has dropped its initial subscription numbers on some titles following the... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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Ebury Press has acquired a book written by the First Lady of the United States, Michelle Obama,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-02 00:00:00 UTC ]
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An infusion of money from Microsoft Corp. sent Barnes & Noble Inc.'s stock zooming Monday, as the software giant established a way to get back into the ebooks business. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-30 00:00:00 UTC ]
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(Reuters) - Microsoft Corp will invest $300 million in Barnes & Noble Inc's Nook e-reader, gaining a foothold in the fast-growing ebooks market as the bookseller gets more firepower to compete against Amazon.com's Kindle and Apple Inc's iPad. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-04-30 00:00:00 UTC ]
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Bertrams has increased its underlying profit by a third and revenue by 25% following the merger... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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Approximately a dozen women’s presses are actively publishing in the U.S. today, down from about 30 during the 1990s, when feminist publishing and bookselling were at their peak. There are, additionally, several women’s presses sporadically publishing, and a few others putting out regional... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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Yodel has promised booksellers it will succeed in delivering all parcels on time this Christmas... Continue reading at The Bookseller
[ The Bookseller | 2012-04-20 00:00:00 UTC ]
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Chatto & Windus and David Fickling Books have together acquired a new novel by Guardian First... Continue reading at The Bookseller
[ The Bookseller | 2012-04-19 00:00:00 UTC ]
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Amazon announced that it has purchased the North American rights to Ian Fleming's James Bond books. James Bond, of course, is the debonair British superspy 007, played on film by a number of actors, including Sean Connery (above). Under the agreement, Amazon will retain republication rights for... Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-04-18 00:00:00 UTC ]
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Foreign language modern classics publisher Pushkin Press has been bought by Adam Freudenheim,... Continue reading at The Bookseller
[ The Bookseller | 2012-04-12 00:00:00 UTC ]
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The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
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Colin Hughes has been appointed as m.d. of the HarperCollins Education Division, with HC... Continue reading at The Bookseller
[ The Bookseller | 2012-04-10 00:00:00 UTC ]
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Dutch investment company ProCures has bought all 16 branches of upmarket book chain Selexyz.... Continue reading at The Bookseller
[ The Bookseller | 2012-04-10 00:00:00 UTC ]
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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A new video offers Harry Potter fans a glimpse of the books and activities – the chance to be "Sorted" into a house or to duel with other users – that will be enjoyed on official Harry Potter website "Pottemore." Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-04 00:00:00 UTC ]
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Bloomsbury's US subsidiary, Bloomsbury Publishing Inc, has completed the purchase of academic... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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HarperCollins is to bring out two autumn books from girl band Little Mix, winners of the latest... Continue reading at The Bookseller
[ The Bookseller | 2012-03-30 00:00:00 UTC ]
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The Booksellers Association has criticised the government for failing to tackle business rates... Continue reading at The Bookseller
[ The Bookseller | 2012-03-30 00:00:00 UTC ]
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