Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps marketers by providing them with access to premium video inventory and the information that they need in order to decide where to show their ads," Facebook said in its announcement. "What LiveRail ultimately offers is a complete advertising solution for video publishers." Facebook already offers what it calls a premium video ad product on its network. Last year, it launched video commercials that automatically play in users' News Feeds, and it has been competing heavily for digital video ad dollars against places like Google, Twitter, AOL and Yahoo. One of the growing concerns of marketers is the quality of video inventory, making sure the ads are properly seen, fully measured and that they reach the intended audience. Finding trusted sources is becoming ever more crucial for the industry and an area in which companies like Facebook and Google feel they have an advantage. "We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month," Facebook said. With a video ad network like LiveRail, Facebook can apply its audience data to targeting... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
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Australian publisher Allen & Unwin has announced the acquisition of Murdoch Books. The sum... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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Random House has acquired the autobiography of actor Sir David Jason, star of series including... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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#random house
Another prototype from DoCoMo aimed at Nihon's commuters, the i beam concept tablet forgoes any touch at all, allowing the user (once they're at the specified 'sweet spot') to navigate around apps and screens using your eyes. Two sensors along the bottom edge of the tablet track both of your... Continue reading at Engadget
[ Engadget | 2012-10-02 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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Amazon's Kindle Paperwhite technology is in high demand, and the online retailer wants consumers to know how it works. The company has released a new video explainer. Kindle Paperwhite, which Amazon introduced earlier this month, has generated strong interest. Consider this: Amazon’s... Continue reading at PC World
[ PC World | 2012-09-29 00:00:00 UTC ]
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HarperCollins Children's Books has signed up three new titles from author Sarah Lean. The... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Barnes & Noble Nook is ramping up its digital media offerings with a new video-download and rental service. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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Illustrated reference publisher Weldon Owen has bought a title for its launch list by zoologist,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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Fourth Estate has acquired a new erotica title from Nikki Gemmell, whose book, The Bride Stripped... Continue reading at The Bookseller
[ The Bookseller | 2012-09-20 00:00:00 UTC ]
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“You don’t understand,” the three-time, big-six published author told me. “Books aren’t designed for you, the customer. Today, non-fiction books are business cards--for speaking, consulting, and deals.” I was meeting this friend for dinner in New York City and had mentioned a trend I had... Continue reading at Fast Company
[ Fast Company | 2012-09-18 00:00:00 UTC ]
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Joining a growing list of services that offer real-time video chat capabilities, Shindig is a recently launched platform that authors and publishers can use to replicate the book tour experience online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-12 00:00:00 UTC ]
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After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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Pan Macmillan has acquired two novels from Lulu Taylor, previously published by Arrow.... Continue reading at The Bookseller
[ The Bookseller | 2012-09-06 00:00:00 UTC ]
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Tesco has bought digital book platform Mobcast for £4.5m in a bid to strengthen its digital... Continue reading at The Bookseller
[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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Razorbill, the teenage imprint of Penguin Children's, has done the first English language... Continue reading at The Bookseller
[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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Anticipation is mounting that Amazon will make an announcement about a second model Kindle Fire... Continue reading at The Bookseller
[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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The success of 'Harry Potter, 'Twilight' and other has created a halo effect for the entire genre. And kids aren't the only ones doing it.For years, the book industry has been mired in debates about the plight of independent booksellers, the rise of Amazon and the fate of print as it struggles... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-08-26 00:00:00 UTC ]
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In its first frontlist deal with agency Conville & Walsh, US digital publisher Open Road has... Continue reading at The Bookseller
[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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Walker Books Group has acquired global rights in YA title The Strange and Beautiful Sorrows of... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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