Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps marketers by providing them with access to premium video inventory and the information that they need in order to decide where to show their ads," Facebook said in its announcement. "What LiveRail ultimately offers is a complete advertising solution for video publishers." Facebook already offers what it calls a premium video ad product on its network. Last year, it launched video commercials that automatically play in users' News Feeds, and it has been competing heavily for digital video ad dollars against places like Google, Twitter, AOL and Yahoo. One of the growing concerns of marketers is the quality of video inventory, making sure the ads are properly seen, fully measured and that they reach the intended audience. Finding trusted sources is becoming ever more crucial for the industry and an area in which companies like Facebook and Google feel they have an advantage. "We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month," Facebook said. With a video ad network like LiveRail, Facebook can apply its audience data to targeting... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-02 00:00:00 UTC ]
News tagged with:
#growing concerns
#video inventory
#intended audience
#audience data
#video publishers
#premium publishers
HarperCollins is launching a new education publishing division in India which will mark its... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
More news stories like this |
Weidenfeld & Nicolson has acquired a new novel by US crime writer, Walter Mosley, which will... Continue reading at The Bookseller
[ The Bookseller | 2013-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wn buys
#walter mosley
#weidenfeld nicolson
#crime writer
Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advance publications
Kobo has appointed former Apple sales director Jean-Marc Dupuis to oversee its European expansion... Continue reading at The Bookseller
[ The Bookseller | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european expansion
In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional advertising
#digital publishers
#sponsored content
#alternative route
HONOLULU/LIHUE – Oahu Publications, Inc. (OPI) and Kauai Publishing Co. announced today that OPI has purchased The Garden Island newspaper from Lee Enterprises, of Davenport, Iowa. The expected closing date is February 11, 2013. Financial ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#oahu publications
#garden island
#announced today
#lee enterprises
Restructuring company Hilco has bought HMV’s debt, taking effective control of the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-22 00:00:00 UTC ]
More news stories like this |
Orion has bought a thriller written by champion jockey A P McCoy, set in the world of horse... Continue reading at The Bookseller
[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thriller written
OUP has bought education publisher Nelson Thornes from Infinitas Learning for an undisclosed sum... Continue reading at The Bookseller
[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#infinitas learning
The first thing I do each Monday morning when I get to work at the White Plains Public Library is review a purchase alert report. By seeing what items have received the largest numbers of holds—or reserves—from my customers, I gain insight into what books and DVDs are trending in my community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#monday morning
You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york observer
#group called
#living history
Canongate has bought a new book by TV presenter Karl Pilkington, with the title, The Moaning of... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#canongate buys
Liverpool University Press is to acquire University of Exeter Press' medieval studies,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-14 00:00:00 UTC ]
More news stories like this |
When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek
[ AdWeek | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#zenith media
#content creation
#due respect
#signs point
#online survey
UK retail sales grew by 1.5% in the run-up to Christmas and online retail saw a boost of 17.8%,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online retail
Pearson is to exit its UK adult training business, Pearson in Practice. After launching a... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
More news stories like this |
Reader's Digest UK will no longer produce or sell books, following a restructuring of the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
#longer produce
#sell books
The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times
[ The New York Times | 2013-01-07 00:00:00 UTC ]
More news stories like this |
The Andrew Lownie Literary Agency has appointed David Haviland to build a fiction list, with the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrew lownie
#fiction list
Publishers often want to work closely with ebook outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and... Continue reading at Engadget
[ Engadget | 2012-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joint venture
#barnes noble
#made public
#sea change