Extensive marketing campaign planned for new Ness novel

Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign.   The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through Waterstones.com before the 27th August publication date will be signed by the author.   The Waterstones website will also host two exclusive videos featuring Ness.   Continue reading at 'The Bookseller'

[ The Bookseller | 2015-08-21 00:00:00 UTC ]
News tagged with: #patrick ness #waterstones website #marketing campaign

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