Esquire's New Editor Wants to 'Reimagine the Way Fashion Can Be Done'

Specs Current gig Editor in chief of Esquire; editorial director of Town & Country Previous gig Editor in chief of Town & Country Age 46 Twitter @jayfielden Adweek: Growing up, were you an Esquire reader? Jay Fielden: Sure I was. I tell this story in my first editor's letter, when I was about 13 or 14 and growing up in San Antonio, I started getting into magazines, and Esquire and The New Yorker were two magazines that I just got curious about and wanted to know more about. They were probably both a little above my head at the time. But I started having that experience with magazines that I envision still being the most powerful thing a magazine can do, that kind of religious conversion where you realize you want to see this thing every month. So that was the beginning. What made Esquire such an important brand? Because it was genre-busting. When you have Nora Ephron writing about breasts, when you have Joan Didion writing for it, when you do the kind of covers they did, a lot of it punched through the culture. It was something highly relevant, on the pulse, fitfully trying to and succeeding at often leading the cultural conversation, saying things no one else was, doing things no one else was. What changes will you be bringing to the magazine? Even though there's a tremendous history there, this is a moment where you have to pretend there's no history and see it as just a reboot and an opportunity to ask the hardest questions. I just spent five... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-24 00:00:00 UTC ]
News tagged with: #real secret #real life

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