DK has announced plans to accelerate its growth in the education market and the appointment of Hilary Fine to the newly created role of education development director. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-10-14 04:44:13 UTC ]
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Kathy Settle has been announced as chief executive of the Leadership for Libraries task force. Settle is currently director for digital policy and departmental engagement in the Government Digital Service (GDS), part of the Cabinet Office. She will begin the new role in April, while continuing... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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Waterstones is to appoint Hobbycraft's Ed Armitage to head up its e-commerce operation. Armitage, currently head of multichannel at craft and gift retailer Hobbycraft, will take up his position as Waterstones E-Commerce Director from May. Armitage replaces Colm McCrory, former head of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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Nick Poole has been appointed as chief executive of CILIP, the Chartered Institute of Library and Information Professionals. Poole will begin at CILIP in June. He is currently c.e.o. of the Collections Trust, a UK charity which works with libraries, archives and museums, and has previously been... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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Barnes & Noble Education is counting on growth in a number of digital initiatives, as well as taking over the operation of more college stores, to improve operating results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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Joel Richardson has been appointed as publisher at twenty7, the new digital-first adult fiction imprint of Bonnier Publishing. Richardson joins from Quercus, where he held positions including audiobook publisher and editor, where he worked with authors including Joel Dicker and Hester Browne. Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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Miriam Robinson, former head of marketing at Foyles, is to become programme director for The Bookseller’s annual Marketing & Publicity Conference, to be held in June. Robinson led Foyles' widely-admired strategy to involve trade partners in the creation of the new Charing Cross Road... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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Among the suggestions to improve Greece's economy has been the prescription that it deregulate the book market, yet several people oppose this view. The post Should Greece Should Deregulate Its Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-05 00:00:00 UTC ]
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Yorkshire-based technology company Frog Education has acquired I Education, the owner of assessment tool I am Learning (IAL), in a deal worth more than £2m. Frog Education will integrate IAL, which is used in more than 1,000 schools, into its own services. Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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Pearson has appointed a new chief financial officer (c.f.o.) after reporting a sales drop of 4% in 2014. The company has appointed Coram Williams to the role of c.f.o. from Penguin Random House, where he is currently holding the same title. He will start in the job on the 1st August, replacing... Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
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Campaigns promoting humorous safety tips for children, a book by astronaut Chris Hadfield and a guide to getting the style and attitude of Parisian women won big at the Book Marketing Society’s Best Campaign meeting for the Christmas season. The meeting was held at Simon & Schuster’s... Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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Exeter-based independent children's publisher Pedigree is expanding its education range based on licensed characters, with titles featuring Postman Pat, Barbie and Angry Birds due this year. Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday
[ Digiday | 2015-02-24 00:00:00 UTC ]
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