The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to late 19th century, that marketplace was so big, so vast and laden with opportunity that it just made much more economic sense to premise your revenues and growth as a publisher on advertising," Rothenberg said on the Digiday Podcast. The post ‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-05-12 04:00:00 UTC ]
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There's a strange concept in marketing that no publicity is really bad. If people talk about you, it broadly raises brand awareness. People eventually forget the bad news but not the brand. Who remembers last year's furor over Apple's onerous publisher subscription terms? That's the eventual... Continue reading at Betanews
[ Betanews | 2012-01-23 00:00:00 UTC ]
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Total revenues for the scientific, technical and medical publishing market are estimated to rise... Continue reading at The Bookseller
[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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The Office of Fair Trading (OFT) rejected publishers' claims that the merger of The Book... Continue reading at The Bookseller
[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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If you thought that just because you simply survived the recession youre in the clear, think again. Those of us who were able to continue innovating are on the right track, but theres still much work to do. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Time Warner Inc. has picked Laura Lang, chief executive of the digital-ad firm Digitas, to run its Time Inc. magazine-publishing division, according to people familiar with the matter. Continue reading at AllThingsD
[ AllThingsD | 2011-11-30 00:00:00 UTC ]
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To conclude min day's Digital Summit at the Grand Hyatt in New York City this week, three digital publishing executives shared actionable tips on how to ramp up revenue, regardless of company scale. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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More than half of owners read news on their devices, a survey shows, though there's not much willingness to pay for content. But there may be a way.With roughly 25 million adults in America now owning an iPad or other tablet computer, a new survey shows that the early adopters are using the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2011-10-25 00:00:00 UTC ]
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For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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Earlier this week, it was reported that former Reader Digest Associations CEO Tom Williams was awarded $500,000 in a severance package. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-21 00:00:00 UTC ]
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Amazon's rumoured streaming-book service would be great for businesses, students, and educators. Here's why. Continue reading at PC World
[ PC World | 2011-09-13 00:00:00 UTC ]
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In another turn of events in Reader Digest Associations executive saga, Robert Guth, former CEO of telecommunications company TelCove, is named president and CEO. Guth replaces Tom Williams (who occupied the CEO seat after Mary Berner left the company), as he exits the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-13 00:00:00 UTC ]
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Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times
[ The New York Times | 2011-08-23 00:00:00 UTC ]
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I've been lucky enough to have my book published in a few countries now, and despite the universal subject matterthe periodic tableeach country has had a different take on it. Some publishers merely tweaked the book: The British, for instance, re-imagined the cover. More drastically, the... Continue reading at Slate
[ Slate | 2011-08-17 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 11/08/2011 - 09:10 HarperCollins ebook sales now comprise 11% of its total revenue, the company has said following parent NewsCorp's latest results. As has now become customary, figures for HarperCollins were not stripped out. There was no... Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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ABC released its first-half 2011 FAS FAX report today and the numbers reflect a tough reporting period for publishers. The newsstand held back many attempts to gain circ, and overall circulation-paid, verified and analyzed non-paid-dipped into the negatives for about 45 percent of the U.S.... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Martha Stewart Living Omnimedia, Inc. reported revenue of $54.9 million for the second quarter of 2011 compared to $55.3 million during the same period last year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
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Magazine publisher Future is restructuring its business in the UK and US following a 5% fall in group revenues over the past nine months. Continue reading at Media Week
[ Media Week | 2011-07-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 14/07/2011 - 10:06 Revenues at Bertrams have fallen 7.5% on a like for like basis, its parent company Smiths News has said. In a trading statement for the 19 weeks to 9th July, Smiths News said like for like sales had been stronger in its most... Continue reading at The Bookseller
[ The Bookseller | 2011-07-14 00:00:00 UTC ]
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