‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to late 19th century, that marketplace was so big, so vast and laden with opportunity that it just made much more economic sense to premise your revenues and growth as a publisher on advertising," Rothenberg said on the Digiday Podcast. The post ‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-05-12 04:00:00 UTC ]
News tagged with: #digiday podcast #revenue streams #news publishing

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Press Release: William Lynch Out as B&N CEO, New Execs Named

William Lynch has resigned as CEO of Barnes and Noble, while Michael Huseby has been appointed CEO of NOOK Media LLC. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bn ceo #press release #william lynch #michael huseby


Do Advertisers Have Any Use for Blog Networks?

As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek

[ AdWeek | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recently moved #cautionary tale #ad pie


Press Release: CEO Markus Dohle Announces Penguin Random House Global Leadership Team

Following the completion of the merger between Penguin and Random House, CEO Markus Dohle announces the global senior executive team for the new Penguin Random House, which now controls around 25% of the trade book market in the US. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press release #random house


Why Big Publishers Think Genre Fiction Like Sci-Fi Is the Future of E-Books

The future of book publishing is increasingly digital -- and increasingly tilted towards genre fiction.     Continue reading at Wired

[ Wired | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publishers #genre fiction #book publishing


CEIR CEO to Step Down

Doug Ducate has announced his intention to step down as CEO of the Center for Exhibition Industry Research (CEIR) by the end of 2013. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-25 00:00:00 UTC ]
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Infographic: 2013 Folio: B-to-B CEO Survey

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[ Folio Magazine | 2013-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ceo survey #getelementbyidid return


iCrossing CEO Don Scales Steps Down

Don Scales, iCrossing CEO, is leaving the company effective immediately and will be replaced by Brian Powley, who currently serves as North American president of the New York-based digital agency. Scales will take a buyout, per a source close to the situation, from parent Hearst Magazines,... Continue reading at AdWeek

[ AdWeek | 2013-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display advertising #ad industry


Apple's E-Book Market Share Is Bigger Than You Think

The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD

[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


Kobo charts first quarter revenue leap

Kobo has announced a rise in e-reader sales of 145% year-on-year in the first quarter of 2013,... Continue reading at The Bookseller

[ The Bookseller | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-reader sales


Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #abrams books #book marketers


PublishNews Brazil: Saraiva Gets New CEO, Book Policies Go Back to Brasilia

In Brazil, Saraiva gets a new CEO, the Ministry of Culture moves oversite of book policies back to Brasilia, and a university press finds success with free ebooks by its professors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishnews brazil #free ebooks


Quarto sees revenue drop in first quarter

Illustrated book publisher Quarto has announced its first quarter results, with group revenue... Continue reading at The Bookseller

[ The Bookseller | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter results #group revenue


Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing


At LBF, Authors Encouraged to Think Like Entrepreneurs

Self-publishing has taken hold in the UK and two authors at the London Book Fair encouraged writers to consider DIY, offering observations and advice applicable to all. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-18 00:00:00 UTC ]
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AAP reports ebooks now account for over 22 percent of US publishers' revenue

It's well off the triple year-over-year growth that ebooks saw a few years ago, but the latest report from the Association of American Publishers shows that ebooks did inch up even further in 2012 to account for a sizeable chunk of overall book sales. According to its figures, ebooks now... Continue reading at Engadget

[ Engadget | 2013-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest report #book sales #tenth anniversary #ebook sales


There’s No Such Thing as “Normal,” say UK Publishing CEOs

Several UK CEOs set the agenda going into next week's London Book Fair. Top of the list: communicating with consumers and coping with the relentless pace of change in publishing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-12 00:00:00 UTC ]
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AOP Census Predicts 15% Rise in Digital Revenue this Year

Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenue #online publishers #increased role


Publishers in the UK are Expecting Digital Revenues to Increase by 15% This Year

Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #increased role


Digital revenues to grow 15% in 2013

Online publishers predict digital revenue will grow by 15% year on year in 2013, according to the annual census from the Association of Online Publishers (AOP). Continue reading at Media Week

[ Media Week | 2013-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #15% year #digital revenues


Headline buys The Wrong Knickers

Headline Publishing has acquired The Wrong Knickers: A Decade of Chaos by journalist Bryony... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #headline buys #wrong knickers