Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-16 04:01:21 UTC ]
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After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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When is five consecutive quarters of growth not enough? Right now in magazine publishing. To see real, sustained growth, there are three things every magazine publisher should do to keep readers and advertisers engaged. 1. Create Franchise Issues Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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The appointment late last month of Hector Sierra as general manager and senior v-p for National Geographic Societys books division completes the new management team that will now drive the book operation for one of Americas best-known brands. The change in the division began last October when... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-07 00:00:00 UTC ]
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Last year at the Frankfurt Book Fair everyone was talking about digital rights. Same as the year before. With the ebook market exploding in the U.S., the fair is devoting more and more space to topics ranging from metadata to transmedia. But with the European market lagging two to three years... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-07 00:00:00 UTC ]
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Written By: Paul Rigg Publication Date: Fri, 07/10/2011 - 15:10 The Spanish book trade is preparing for unexpectedly fast growth in digital sales, Liber, the international book fair for the Spanish speaking world has been told. Iría Álvarez, trade manager at Santillana, one of Spains largest... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 14:39 Independent publishers are predicting that ebook sales may make up as much as 15% of their total sales by the end of 2011, as FutureBook's Digital Census reveals that a quarter of UK publishers now have ebook sales which... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Written By: Benedicte Page and Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:30 A "gentleman's agreement" is allowing trade to continue over the crucial pre-Christmas period between Waterstone's and publishers with which it has not yet agreed terms. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 07/10/2011 - 08:05 Children's publishers are upbeat about this year's Frankfurt Book Fair, despite the turbulent impact of the uncertain financial markets across Europe. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 14:31 Publishers are preparing a raft of titles ahead of the Queens diamond jubilee in 2013. Big names will be penning their take on the Queens 60-year reign, with broadcaster Andrew Marrs title The Diamond Queen (27th... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
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As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 08:01 US independent publisher Perseus Books Group has launched a distribution and marketing service for authors wanting to self-publish their own ebooks, offering a 70% royalty rate to the author. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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David Steinberger of Perseus, which will offer distribution and marketing to authors. Continue reading at The New York Times
[ The New York Times | 2011-10-03 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 03/10/2011 - 15:21 Canongate has sold its controlling stake in Australian publisher Text Publishing to Maureen and Tony Wheeler, the founders of Lonely Planet. The deal, for an undisclosed sum, generates a "sizeable" amount of cash to invest into... Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 15:26 The British Museum Press is teaming up with Japanese star Hoshino Yukinobu to publish its first manga book, featuring the artists most famous character, Professor Munakata. Marketing and publicity executive Sarah Morgan... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 30/09/2011 - 08:15 Librarians have warned that the year-long stalemate with the major publishers over the terms of ebook lending could damage the already beleaguered service. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Gregg Michaelson, the integrated marketing president and chief marketing office with Rodale, has left the company. Michaelson was with the publisher since 2001, beginning his tenure with Rodales book division. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-30 00:00:00 UTC ]
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Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
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As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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