For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts related to the holidays -- including shopping holidays like Black Friday and Cyber Monday -- or interact with those posts. Brands can use this ad-targeting option for any ad format on either service, a Facebook spokeswoman said.To pool together its holiday audience, Facebook is looking for holiday-related keywords in the posts that people publish to Facebook as well as the posts they like, comment on and share, and it's specifically looking for the people that publish or interact with those posts the most. That's similar to how Facebook grouped its Super Bowl audience for ad-targeting purposes earlier this year. And as per usual, the audience is aggregated and anonymized. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
News tagged with:
#ad targeting
#holiday shopping
#black friday
#ad format
Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#branded content
#start publishing
Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#include advertising
As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly on... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#journalism project
Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget
[ Engadget | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing partners
Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live... Continue reading at AdWeek
[ AdWeek | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher websites
#video ads
#ad breaks
A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers weigh
#moment --
#media equation
#holding companies
#clients alike
#downward spiral
Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#revenue stream
#online video
#people watching
#cat video
Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audience network
#rolling stone
#wenner media
#billion people
#serving ads
Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simply put
#clear message
#sponsored posts
#ad break
Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad format
#select publishers
#content creators
Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday
[ Digiday | 2016-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook messenger
#holiday season
Publishers’ first messenger bots primarily served to send out the day’s news, but some are branching out. BuzzFeed and Time Inc. have both launched holiday gift guide bots on Facebook Messenger. For Time Inc., it's a way to see if there's an appetite for its vast library of lifestyle content on... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook messenger
#vast library
#lifestyle content
HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
More news stories like this |
Sorry to be a grinch, but that viral Facebook post going around about a gift exchange is against the law. You've probably seen something like this in your newsfeed: Sometimes the message varies: You're sending a bottle of wine or a book or it includes the men on the holiday fun. But the gist is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook post
Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#united airlines
#mobile experience
#sold programmatically
#sold directly
#single piece
Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#display ads
#audience network
#fake news
Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#technology platforms
#display ads
#moving forward
Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#delivering ads
#people familiar
#app publishers
#ad campaign
#mobile websites
In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#native ads
#review process
Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook live
#live broadcasts
#ad campaign
#outer space
#public figures
#vast majority