When Walgreens launched a new loyalty program for its beauty lines in 2016, it coupled it with an advertising campaign to drive signups. As part of this campaign, it turned to the USA Today Network to reach its target audience: Women. What’s odd about picking the USA Today Network for this outreach? USA Today doesn’t have dedicated beauty vertical. It didn’t matter. USA Today’s content reaches “half of all women in America,” says Kelly Andresen, head of GET Creative, USA Today Network’s branded content studio. While the number is impressive, Andresen’s team used more than that one data point to convince Walgreens that they could drive the signups, even without the dedicated beauty space. Through the USA Today Network, her team had details about what beauty content would draw the most readers in, and what mix of content would be required in order to draw a signup. There’s a philosophical battle within the advertising space. For some, data and analytic acolytes dictate where, when and how the online dollars are doled out based on the feedback of their research. Meanwhile, others still believe that creative teams should drive the concept before turning to the data to dictate placements. Publishers, by and large, take a middle ground approach, allowing them to appease both needs dependent on what asks comes their way. However, it’s no longer simply selling advertisers on the size of the platform. Instead, it’s detailing just how well they know their audience, both from a data... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-23 00:00:00 UTC ]
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'This report is a call to action for government' on the UK market's AI policy, says the Publishers Association's Dan Conway in London. The post Publishers Association Blasts the UK Government’s Response to AI Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-08 00:00:35 UTC ]
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S&S has acquired VBK, the largest Dutch book publishing house, and its subsidiaries and sister companies. The move marks the first major instance of a promised international expansion at S&S since its acquisition by private equity firm KKR last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-06 04:00:00 UTC ]
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Libraries in B.C. have been targeted by a hacker who threatened to release user data if a ransom was not paid. The B.C. Libraries Co-operative said it was contacted by a hacker "attempting to extort payment" using private information taken from its servers. Continue reading at CBC
[ CBC | 2024-05-03 18:55:02 UTC ]
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Following the retirements of longtime copublishers George Knotek and Joseph Bednarik on May 1, the Port Townsend, Wash.–based poetry press—which turned 50 last year—has tapped its publicist to lead its operations moving forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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Exclusive: Ernest Moret was held en route to a book fair amid fears police are using counter-terrorism powers to target activistsA French publisher who was arrested in London by counter-terror officers has been awarded “substantial” damages by the Metropolitan police, as new figures reveal... Continue reading at The Guardian
[ The Guardian | 2024-04-29 06:00:25 UTC ]
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As students organize and resist to demand action and justice for Palestinians, publishers are offering free books on Palestine, protest, and more, in solidarity. Verso has seven ebooks available for download, including a case for sanctions against Israel, a collection on 2011’s Occupy movement,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-26 15:56:47 UTC ]
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In 'Attack from Within,' Barbara McQuade explores disinformation and the need to report, and defend, the truth. Her publisher, Seven Stories, is taking note—even as fact-checking remains scarce in book publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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Independent publisher Zando's highest-visibility imprints are its collabs with celebrities, which are part of its mission to change the institutional racism that has plagued American publishing from its start. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-24 18:02:25 UTC ]
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Australian actor’s book Rebel Rising will have allegations of incident on set of Grimsby that left her ‘feeling bullied, humiliated, and compromised’ struck outThe UK edition of Australian actor Rebel Wilson’s memoir will be published with redacted passages relating to her experience on set with... Continue reading at The Guardian
[ The Guardian | 2024-04-24 12:50:23 UTC ]
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Sisters Caroline Peckham and Susanne Valenti will rerelease their self-published Zodiac Academy romantasy series in paperback under their newly-formed company, Dark Ink Publishing. On April 23, Dark Ink released 'Restless Stars,' the ninth and final book in the series, with an announced print... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-24 04:00:00 UTC ]
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Doug Seibold, founder of Agate Publishing, has begun marketing the Agate Publishing Academy, in order to provide an affordable online professional development program to aspiring publishers and book business veterans alike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-23 04:00:00 UTC ]
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After a record-breaking 2023, the publisher of Rebecca Yarros’s blockbusters, 'Fourth Wing' and 'Iron Flame,' looks to keep flying high in 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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The heads of the Independent Book Publishers Association, Independent Publishers Caucus, and PubWest share their insights on the challenges and opportunities in independent publishing today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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A life in independent publishing requires moxie, malleability, and, of course, money. Just ask these presses, all of which were founded within the past decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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After a record-breaking 2023, the publisher of Rebecca Yarros’s blockbuster 'Empyrean' series looks to keep rolling in 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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The winners of the 36th annual Triangle Awards, which honor the year’s best LGBTQ fiction, nonfiction, poetry, and trans literature published in 2023, were honored at a celebration held at the New School in New York City on April 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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The following is from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice by Eddie Ahn. _______________________________________________ Excerpted from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice, by Eddie Ahn;... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-17 08:54:48 UTC ]
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