‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good enough to keep people watching through ads, said David Mendels, CEO of Brightcove. “Don’t assume that every 30-second cat video can sustain a midroll,” he said. “Consumers will rebel.” The post ‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-13 00:00:00 UTC ]
News tagged with: #revenue stream #online video #people watching #cat video

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Facing Challenges as a School Librarian

Courtney Pentland will begin her role as the 2023–2024 president of the American Association of School Librarians following the official close of the ALA Annual Conference in Chicago on June 27; we spoke with Pentland about how she plans to support her fellow librarians—and encourage pre-service... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #school librarian #american association #school librarians

BISG Members Challenged to Rethink Publishing Supply Chain Strategies

The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annual meeting #harvard club #panel discussions

Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with: #ad formats #artificial intelligence #digital content

‘I Googled “white guy” and there I was’: stock photo models on seeing their faces in everything from ads to ridiculous memes

Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian

[ The Guardian | 2023-04-08 09:00:18 UTC ]
More news stories like this | News stories tagged with: #print media #constant stream #libraries

A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #world launched #stay connected #international networking #publishing community

A Publishing Group Grows on Facebook

Indie Comics Publishers Face Year-End Financial Troubles

The end of the year has produced a spike in financial troubles that include at least four independent comics publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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Christian Publishers Sharpen a Direct-to-Consumer Focus

Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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News publisher Lee faces renewed pressure from hedge funds

Newspaper publisher Lee Enterprises is facing renewed pressure from a hedge fund to speed up its transition to digital publishing and consider adding new digital-savvy leaders to its board Continue reading at ABC News

[ ABC News | 2022-04-14 21:27:45 UTC ]
More news stories like this | News stories tagged with: #hedge funds #hedge fund #digital publishing #news publisher

WNDB Launches Virtual Community for Mid-Level Diverse Publishing Professionals

The We Need Diverse Books nonprofit organization advocating for more inclusion in the industry is launching a virtual community platform for mid-level diverse publishing professionals in an effort to improve retention rates. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
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Creative Access data shows sharp decline in financial stability for publishing staffers

Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller

[ The Bookseller | 2021-12-17 03:20:02 UTC ]
More news stories like this | News stories tagged with: #creative access #10-year anniversary #disproportionate impact #under-represented groups #sharp decline

John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | News stories tagged with: #christmas ad #picture book #trouble-making dragon #fire-sneezing dragon #self-published children #striking similarity #john lewis #children’s book

Creative Access launches bursary as financial obstacles put off publishing hopefuls

Creative Access is launching a career development bursary with McLaren Racing following research showing 70% of people interested in a publishing job have not applied because of financial obstacles. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 01:54:56 UTC ]
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The challenge facing Sally Buzbee at the Washington Post

Since January, when Marty Baron announced his retirement as editor of the Washington Post, the media beat has hummed with speculation about his replacement: Would it be an internal candidate? Or one of a bevy of editors from the New York Times? Or Ben Smith? So it was impressive yesterday when... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-12 12:21:00 UTC ]
More news stories like this | News stories tagged with: #internship program #rupert murdoch #financial pressures #military coup #miami herald #ongoing fight #news corp #print titles #nielsen #marie claire #hearst

The UK’s Publishers Association 2020 Report: ‘In the Face of COVID’

Amid the challenges of the pandemic year 2020, the United Kingdom's overall publishing market rose 2 percent. The post The UK’s Publishers Association 2020 Report: ‘In the Face of COVID’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-26 23:05:27 UTC ]
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Against the odds: Scottish publishers on overcoming the challenges of a pandemic

Most Scottish publishers and bookish bodies adapted their offer in 2020 to defy the lockdown restrictions, with many reporting record years—these are their learnings. Continue reading at The Bookseller

[ The Bookseller | 2021-04-25 10:18:13 UTC ]
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Agents of Color See Changes, Challenges in Christian Publishing

PW asked several agents who deal in the religion market if increased interest in titles by Black, Indigenous, Latinx, and Asian authors marks a lasting shift or a passing trend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #christian publishing #pw asked #increased interest

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers

Australia's standoff with Facebook has lessons for Canada, publisher says

Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC

[ CBC | 2021-02-25 20:47:52 UTC ]
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Snapchat Rolls Out Black Excellence Bitmoji, Creative Tools, Lenses for Black History Month

Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence. Snapchatters will have access to Bitmoji, creative tools and lenses highlighting the creativity of Black artists and lens creators on the platform. Black History Month... Continue reading at AdWeek

[ AdWeek | 2021-02-03 22:50:53 UTC ]
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