Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has fallen 85 percent since CEO Bryan Wiener and President Sarah Hofstetter abruptly resigned at the end of March in a dispute with the board, shedding more than $1.2 billion in market capitalization. About $300 million of that slide has come since the company announced a deal by which it got a $20 million cash infusion from Cayman Islands-based fund CVI Investments, which could ultimately give that fund a 20 percent stake in the company. On Tuesday’s call, Comscore executives explained the need for that deal: to meet stepped-up requirements for $40 million in cash on hand under a prior financing arrangement amid a cash drain last quarter. In response to analyst questions on whether Comscore would consider selling its growing and market-dominant movie box office measurement business or its declining syndicated digital audience measurement business, interim CEO Dale Fuller said, “We are exploring all strategic options.” He added that investment bank Goldman Sachs, which helped handle the CVI investment, continues to work with Comscore on other matters. Comscore has been subject to considerable takeover speculation since Wiener and Hofstetter left – albeit not enough to lift a steadily... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-07 00:08:01 UTC ]