The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business Insider, the service will stream through Xfinity boxes, likely include advertising, and repackage content already available online.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2015-08-15 00:00:00 UTC ]
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Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the... Continue reading at Advertising Age
[ Advertising Age | 2017-08-10 00:00:00 UTC ]
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Facebook announced a revamp of the insights it shares with video creators and publishers on reshares of their videos, as well as with the pages doing the resharing. The social network said in a blog post that the changes were made based on feedback from creators, which sought more information on... Continue reading at AdWeek
[ AdWeek | 2017-07-31 00:00:00 UTC ]
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A paywall is coming to Facebook, much to the delight of publishers. Head of news partnerships Campbell Brown made the announcement at the Digital Publishing Innovation Summit in New York Tuesday, as reported by Leon Lazaroff of TheStreet. Her announcement comes just over one week after several... Continue reading at AdWeek
[ AdWeek | 2017-07-19 00:00:00 UTC ]
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Credit: Illustration by Tam Nguyen/ Ad AgeIf you can't beat the system, game the system.Facebook has made it clear that it will prioritize and reward publishers who post video on the platform. But publishers lacking in video content need not wory, though: One new tactic involves posting static... Continue reading at Advertising Age
[ Advertising Age | 2017-07-08 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-23 00:00:00 UTC ]
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Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Facebook announced Tuesday that publishers of Facebook Live videos can now add closed captions in order to make those videos more accessible to users who are deaf or hard-of-hearing. Product manager Supratik Lahiri and director of accessibility Jeffrey Wieland said in a Newsroom post that daily... Continue reading at AdWeek
[ AdWeek | 2017-06-07 00:00:00 UTC ]
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There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-05 00:00:00 UTC ]
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Speaking at Hay festival, writer accuses ‘aggregating news agencies’ of not taking responsibility for their contentStephen Fry has called for Facebook and other “aggregating news agencies” to be reclassified as publishers in order to stop fake news and online abuse spreading by making social... Continue reading at The Guardian
[ The Guardian | 2017-05-29 00:00:00 UTC ]
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Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
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Facebook's initiative under which publishers are creating exclusive original video content for the social network continues to move forward, but on a revised timetable, according to reports. "Multiple sources" told Kurt Wagner and Peter Kafka of Recode that the initial plan was to roll out... Continue reading at AdWeek
[ AdWeek | 2017-05-22 00:00:00 UTC ]
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At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money. The post Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-19 00:00:00 UTC ]
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Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-15 00:00:00 UTC ]
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Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
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In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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Authorities in several states were on the lookout Monday for a man police say shot a Cleveland retiree collecting aluminum cans and then posted video of the apparently random killing on Facebook. "He could be nearby. He could be far away or anywhere in between," FBI agent Stephen Anthony said on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-18 00:00:00 UTC ]
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An Ohio man claimed to be angry at a woman when he shot and killed an elderly passerby Sunday afternoon and posted video of the killing on Facebook. Police urged the suspect to turn himself in, but he remained on the loose into the night. Law enforcement officials identified the suspect as Steve... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-17 00:00:00 UTC ]
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Facebook Monday announced a host of updates to its video metrics in page insights. The social network said in a Facebook Media blog post that it made the following changes "based on feedback from our publisher partners": Adding aggregate minutes viewed. Simplifying aggregate video views. Making... Continue reading at AdWeek
[ AdWeek | 2017-04-11 00:00:00 UTC ]
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