This is the Chinese home of the Wimpy Kid series, which made its first appearance in China in 2009 and has since sold more than 9.2 million copies. The decision to ignore market skepticism (this comics-style series with American humor and school culture was initially deemed unworkable in China) has been the right one, says chief editor Huang Chunqing of GNCPH. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]