Being “late to the party” in terms of digital development is not proving a disadvantage for Cengage Learning as it transforms from textbook publisher to education technology company, according to its bullish c.e.o. Michael Hansen. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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The insurance industry is facing its most profound disruption in decades. It is partnering with 'insurtech' startups to digitally transform, says RGAX CEO Dennis Barnes. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2019-05-29 20:03:55 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
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Chris Roush Talking Biz News Founder Ready to Pass the Torch Talking Biz News founder Chris Roush announced on Wednesday that he's ready to move on from the site, which tracks job changes and other day-to-day news in the field of business journalism. "After 14 years of running Talking Biz... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:55:48 UTC ]
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[caption id="attachment_158881" align="alignright" width="150"] Amy Schellenbaum[/caption] Bonnier Corp. promoted Amy Schellenbaum to the role of group digital director for Bonnier Media this week. Schellenbaum, who has served as the online director of Popular Science for the past three years,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 15:40:09 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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The Readmagine event in Madrid this June includes the International Digital Distributors Meeting and discussions on ebooks, AI, and other tech topics. The post Spain’s Readmagine and Digital Distributors Meeting Announce Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-07 00:00:00 UTC ]
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The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age
[ Advertising Age | 2019-05-04 00:00:00 UTC ]
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Education publishers McGraw-Hill and Cengage are to combine in an all-stock merger on equal terms. Continue reading at The Bookseller
[ The Bookseller | 2019-05-02 00:00:00 UTC ]
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BuzzFeed. HuffPost. Vice. Those are just a few of the digital media darlings that have been forced to make significant cuts to their staffs since the start of the year. Many of these organizations were destined to hit a wall on their hyper-growth model as the profits simply couldn’t cover the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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Anticipating a combined pro forma cash revenue of US$3,157 million, the new entity will take McGraw-Hill's name, the deal expected to close by early 2020. The post Cengage and McGraw-Hill Merge, Hansen Leads Company appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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As large educational publishers struggle to keep up with the rapid changes in both the K-12 and higher education markets, McGraw-Hill and Cengage have agreed to merge in deal that will create a $3.2 billion learning company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-01 00:00:00 UTC ]
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Education content subscription model Cengage Unlimited has sold more than one million subscriptions since August 2018, according to preliminary data from Cengage. The post Cengage Cites First Full Academic Year of ‘Unlimited’ as a Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-30 00:00:00 UTC ]
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The leading author-advocacy trade organization in the United States announces that it's in talks with Amazon on issues of 'plagiarism and scams.' The post US Authors Guild Praises Nora Roberts’ Legal Action on Digital Plagiarism appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-30 00:00:00 UTC ]
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Hodder & Stoughton has landed a book on the "real threats" of our digitised world by Microsoft president Brad Smith. Continue reading at The Bookseller
[ The Bookseller | 2019-04-29 00:00:00 UTC ]
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The counselling psychologist and author of All the Ghosts in the Machine discusses one of the most contentious issues of our ageElaine Kasket is a counselling psychologist based in London. Her first book, All the Ghosts in the Machine: Illusions of Immortality in the Digital Age, examines the... Continue reading at The Guardian
[ The Guardian | 2019-04-27 00:00:00 UTC ]
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The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names... Continue reading at Advertising Age
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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The February update from the Association of American Publishers shows solid gains in children's and religious books, and hardbacks with a 3-percent growth. The post AAP’s StatShot Sees Adult Trade Up in February, Digital Audio Again Surges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-18 00:00:00 UTC ]
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