Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook Connect and more recently Google+ Sign-In, that let users easily consent to port their social identities (and real-life profiles) to a publisher’s site. Online commenting platform Disqus would like some of that attention. The San Francisco-based company, whose network reaches more than 1 billion unique visitors a month, is launching its own social sign-on tool called AudienceSync. Disqus CEO Daniel Ha said the tool will help publishers and their advertisers better connect with the 1.5 million people who create a Disqus profile each month. He described Disqus users as a “prime target for advertisers to reach” because accounts are specifically created to participate with and share content via comments. In other words, they’re engaged consumers. “A lot of the interest we’ve had with AudienceSync so far is publishers wanting to create accounts so their audience becomes something very valuable in the eyes of advertisers,” Ha said, noting that roughly a half-dozen publishers such as The Daily Meal have participated in the tool’s prelaunch testing. Similar to Facebook’s Custom Audiences ad targeting, a publisher can use AudienceSync to collect users’ email addresses and match them up with brands’ existing customer email databases. Once that’s done, any AudienceSync user... Continue reading at 'AdWeek'
[ AdWeek | 2013-05-13 00:00:00 UTC ]
News tagged with:
#email address
#biggest change
No combination of settings can stop location data being used by advertisers, says reportFacebook targets users with location-based adverts even if they block the company from accessing GPS on their phones, turn off location history in the app, hide their work location on their profile and never... Continue reading at The Guardian
[ The Guardian | 2018-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#investigation finds
Facebook is being accused by U.K. lawmakers of offering access to its users and their data based on the amount of money a prospective partner would spend, following the latest document dump painting its leadership team in a potentially unflattering light.On Wednesday, British lawmaker Damian... Continue reading at Advertising Age
[ Advertising Age | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#offering access
#user data
#leadership team
#internal emails
#including correspondence
A former manager at Facebook published a scathing memo on Tuesday criticizing the social media giant for its treatment of its black users and its black employees. Mark Luckie, a former partner manager for global influencers at Facebook who focused on underrepresented voices, wrote in a memo to... Continue reading at AdWeek
[ AdWeek | 2018-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#black users
#facebook published
#black employees
#underrepresented voices
Nearly 50 million Facebook accounts have been affected by a security breach that enabled hackers to take over users’ accounts, the social media giant announced Friday. The new breach comes as Facebook strives to convince its more than 2 billion users that it can be trusted. It is grappling with... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#security breach
Snapchat is launching a new feature with 26 publishers including CNN and NBC Sports. And unlike a lot of platform features, it doesn't require a ton of resources. The post A new Snapchat feature lets publishers create live stories out of users’ posts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nbc sports
#platform features
While Facebook tries to close the book on its Cambridge Analytica scandal, it's still dealing with many more. The FTC is conducting a non-public probe into the company's behavior around privacy data, the EU's stricter laws are making it hard for the... Continue reading at Engadget
[ Engadget | 2018-06-29 00:00:00 UTC ]
More news stories like this |
The publisher formed a six-person emerging platforms team to experiment with new products and features. The post Sports publisher theScore’s Facebook Messenger bot has 500,000 monthly users appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-19 00:00:00 UTC ]
More news stories like this |
Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync Live. Facebook now has licenses through millions of songs through deals with music publishers... Continue reading at AdWeek
[ AdWeek | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook users
#include music
“The project is complex because we are trying to put single sign-on between six companies, 75 apps and hundreds of sites." The post Portugal’s top publishers band together to get users to register and pool data appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post portugal
Facebook says as many as 87 million people may have had their data accessed in the Cambridge Analytica scandal - an increase from the 50 million disclosed in published reports. Continue reading at Stuff
[ Stuff | 2018-04-05 00:00:00 UTC ]
More news stories like this |
In an interview released for the first time today, the Facebook CEO discussed privacy with Freaknonomics Radio last summer. It was a simpler time. Last summer, months before Mark Zuckerberg was feeling the intense pressure of the Cambridge Analytica data scandal, the Facebook CEO said he knew... Continue reading at Fast Company
[ Fast Company | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark zuckerberg
#intense pressure
#facebook ceo
#personal information
Facebook Inc. Chief Executive Mark Zuckerberg acknowledged that his company “made mistakes” in protecting user data obtained by Cambridge Analytica, but said steps already taken and new policies unveiled Wednesday would prevent developers from misappropriating such information in the future. Part... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cambridge analytica
Former Associated Press photographer Max Desfor, whose photo of hundreds of Korean War refugees crawling across a damaged bridge in 1950 captured the desperation of wartime and helped win him a Pulitzer Prize, has died at the age of 104. Desfor, who died Monday in Silver Spring, Md., volunteered... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#died monday
#pulitzer prize
Remember the days when Facebook's News Feed was full of listicles from the likes of BuzzFeed? A new feature from the social network has them poised to return, but from your friends and family, not from publishers. Facebook Tuesday began rolling out Lists, which enables users to create and share... Continue reading at AdWeek
[ AdWeek | 2018-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook users
#enables users
“If the regulation stays that simplified, free access to information and news will move behind registration and login hurdles." The post With ePrivacy looming, German publishers scramble to get users logged in appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free access
Facebook has published its privacy principles for the first time, ahead of the European Union's general data protection regulation (GDPR) which comes into force on May 25 -- although the company is pitching it as being part of Data Privacy Day. On top of this, the social network has also... Continue reading at Betanews
[ Betanews | 2018-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gdpr laws
#european union
#personal data
Military personal who used the fitness app Strava have unwittingly contributed to revealing the location of secret army bases around the world. Strava published a "heatmap" of global user activity in November, and from this data visualization the location of secret military bases was... Continue reading at Betanews
[ Betanews | 2018-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data visualization
#made public
#android app
#gdpr laws
Under ‘unprecedented’ partnership, users will be able to upload videos containing licensed music on Facebook, Instagram and OculusUniversal Music Group is to become the first major music company to license its recorded music and publishing catalogues for use on Facebook, Instagram and virtual... Continue reading at The Guardian
[ The Guardian | 2017-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#licensed music
#upload videos
#recorded music
#multi-year agreement
The blog post comes amid growing frustration over the use of the company’s targeted ads to discriminate against minorities and spread Russian propaganda. Today Facebook’s VP of ad products, Rob Goldman published a blog post about the company’s ad practices across Facebook, Messenger, and... Continue reading at Fast Company
[ Fast Company | 2017-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#targeted ads
#ad principles
#ad products
Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#promoted story
#stay home
#media partners