Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook Connect and more recently Google+ Sign-In, that let users easily consent to port their social identities (and real-life profiles) to a publisher’s site. Online commenting platform Disqus would like some of that attention. The San Francisco-based company, whose network reaches more than 1 billion unique visitors a month, is launching its own social sign-on tool called AudienceSync. Disqus CEO Daniel Ha said the tool will help publishers and their advertisers better connect with the 1.5 million people who create a Disqus profile each month. He described Disqus users as a “prime target for advertisers to reach” because accounts are specifically created to participate with and share content via comments. In other words, they’re engaged consumers. “A lot of the interest we’ve had with AudienceSync so far is publishers wanting to create accounts so their audience becomes something very valuable in the eyes of advertisers,” Ha said, noting that roughly a half-dozen publishers such as The Daily Meal have participated in the tool’s prelaunch testing. Similar to Facebook’s Custom Audiences ad targeting, a publisher can use AudienceSync to collect users’ email addresses and match them up with brands’ existing customer email databases. Once that’s done, any AudienceSync user... Continue reading at 'AdWeek'
[ AdWeek | 2013-05-13 00:00:00 UTC ]
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Bob Gruen’s “Right Place, Right Time” is a low-key chronicle of a man going with the flow. Continue reading at The Washington Post
[ The Washington Post | 2020-11-04 14:40:16 UTC ]
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The world's largest trade show registered 4,165 buyer and sellers on its Frankfurt Rights platform, 2,388 on the B2B 'matchmaking tool.' The post Overall Frankfurter Buchmesse Digital Attendance: 200,000 Users appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-19 08:14:46 UTC ]
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With 3,627 events on Frankfurt's digital events calendar for the week, the trade show has kept a big conversation going online. The post Frankfurter Buchmesse Draws 148,000 Users from 183 Countries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-16 18:51:44 UTC ]
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Barnes & Noble said the personal information of its shoppers may have been stolen after its computer systems were hacked Continue reading at ABC News
[ ABC News | 2020-10-15 15:58:05 UTC ]
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Pediatricians from the Somos network say input from community physicians is essential to safely reopening the city's schools. On Tuesday they unveiled a set of recommendations for city officials at... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2020-08-13 14:05:40 UTC ]
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Requesting pitches by August 5 from publishers on upcoming titles and trends in faith-based children's books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-27 04:00:00 UTC ]
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Silvia Moreno-Garcia has crafted a feminist horror novel inspired by Gothic classics with nods to macabre fairy tales. Continue reading at The Washington Post
[ The Washington Post | 2020-06-30 05:00:59 UTC ]
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This quiet, Anne Tyler-esque novel is a reminder that gentler times were not always gentle, that life is filled with hardship even without existential threats. Continue reading at The Washington Post
[ The Washington Post | 2020-06-08 12:00:00 UTC ]
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A video-poem by Tom Roberts has caught the attention of Hollywood and will likely become a children’s book. Continue reading at The Washington Post
[ The Washington Post | 2020-05-14 11:00:00 UTC ]
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With the California Consumer Privacy Act now the law, digital media companies are reevaluating their online data collection policies and the procedures Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-22 18:30:50 UTC ]
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Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
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Stephen Wright’s “Processed Cheese” is crazy, crude and completely of the moment. Continue reading at The Washington Post
[ The Washington Post | 2020-01-21 17:04:44 UTC ]
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The New York Times–bestselling author kicks off her latest series with The Crow’s Call, a mystery set in Amish country. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-16 05:00:00 UTC ]
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Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had... Continue reading at AdWeek
[ AdWeek | 2019-12-05 21:44:16 UTC ]
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Thanksgiving is this week, which can only mean one thing: we’ve entered high You’ve Got Mail season. I’ve seen the movie at least a dozen times, so when today I endeavored to find an exact quote—for a blog post about Barnes & Noble, the IRL Fox Books-turned-lone-reed—I was not expecting my... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-25 17:58:34 UTC ]
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Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland,... Continue reading at AdWeek
[ AdWeek | 2019-10-17 15:45:27 UTC ]
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From the author of “Ghost” and “Long Way Down,” another poignant tale about growing up. Continue reading at The Washington Post
[ The Washington Post | 2019-10-08 12:00:00 UTC ]
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Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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These are some of the best creepy short stories that I've assigned (or WOULD assign) to keep my students intrigued (and terrified). Continue reading at Book Riot
[ Book Riot | 2019-08-14 10:34:44 UTC ]
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Earlier this year, Google outlined upcoming changes to its marketing-leading Chrome browser that are likely to prompt seismic changes for digital media trading with the company's leading privacy executive tipping the privacy overhaul for a 2019 launch. Speaking last week at Adweek's inaugural... Continue reading at AdWeek
[ AdWeek | 2019-07-29 18:27:32 UTC ]
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