Capturing More User Info in a Less Creepy Way

Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook Connect and more recently Google+ Sign-In, that let users easily consent to port their social identities (and real-life profiles) to a publisher’s site. Online commenting platform Disqus would like some of that attention. The San Francisco-based company, whose network reaches more than 1 billion unique visitors a month, is launching its own social sign-on tool called AudienceSync. Disqus CEO Daniel Ha said the tool will help publishers and their advertisers better connect with the 1.5 million people who create a Disqus profile each month. He described Disqus users as a “prime target for advertisers to reach” because accounts are specifically created to participate with and share content via comments. In other words, they’re engaged consumers. “A lot of the interest we’ve had with AudienceSync so far is publishers wanting to create accounts so their audience becomes something very valuable in the eyes of advertisers,” Ha said, noting that roughly a half-dozen publishers such as The Daily Meal have participated in the tool’s prelaunch testing. Similar to Facebook’s Custom Audiences ad targeting, a publisher can use AudienceSync to collect users’ email addresses and match them up with brands’ existing customer email databases. Once that’s done, any AudienceSync user... Continue reading at 'AdWeek'

[ AdWeek | 2013-05-13 00:00:00 UTC ]
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Rep. Lauren Boebert Says She Wrote A Book And Twitter Users Are Absolutely Baffled

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[ The Huffington Post | 2022-05-05 09:16:38 UTC ]
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Amazon’s Major ComiXology Update Sparks Anger From Users

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[ Book Riot | 2022-02-25 11:30:00 UTC ]
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Amazon's data capture changed industry like never before, FutureBook told

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Rachel Held Evans died at 37, but a beautiful new book captures her brave outlook

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T.C. Boyle captures the intersection of folly and progress. This time, it’s the ill-fated Project Nim.

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‘True Believer’ tries to capture Stan Lee. It isn’t easy.

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