Capturing More User Info in a Less Creepy Way

Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook Connect and more recently Google+ Sign-In, that let users easily consent to port their social identities (and real-life profiles) to a publisher’s site. Online commenting platform Disqus would like some of that attention. The San Francisco-based company, whose network reaches more than 1 billion unique visitors a month, is launching its own social sign-on tool called AudienceSync. Disqus CEO Daniel Ha said the tool will help publishers and their advertisers better connect with the 1.5 million people who create a Disqus profile each month. He described Disqus users as a “prime target for advertisers to reach” because accounts are specifically created to participate with and share content via comments. In other words, they’re engaged consumers. “A lot of the interest we’ve had with AudienceSync so far is publishers wanting to create accounts so their audience becomes something very valuable in the eyes of advertisers,” Ha said, noting that roughly a half-dozen publishers such as The Daily Meal have participated in the tool’s prelaunch testing. Similar to Facebook’s Custom Audiences ad targeting, a publisher can use AudienceSync to collect users’ email addresses and match them up with brands’ existing customer email databases. Once that’s done, any AudienceSync user... Continue reading at 'AdWeek'

[ AdWeek | 2013-05-13 00:00:00 UTC ]
News tagged with: #email address #biggest change

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Survey Says Library Users Are Your Best Customers

In the Internet age, there’s been no shortage of talk about the future of libraries, and much speculation about where libraries fit in the increasingly digital-rich media market for American consumers. Now, there is data. This month Library Journal released the first issue of a quarterly... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries fit #data collected #library users #internet age #book business


News outlets look to tablet computer users for revenue

More than half of owners read news on their devices, a survey shows, though there's not much willingness to pay for content. But there may be a way.With roughly 25 million adults in America now owning an iPad or other tablet computer, a new survey shows that the early adopters are using the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news outlets #survey shows #tablet computer #early adopters #social networking #reading books #watching videos


Tablet Users Are Heavy News Readers

A year and a half since the Apple iPad was introduced, a new study shows that reading news has become a big part of what people use tablets for. But publishers still have a way to go to get people to pay for content on tablets. The newest look at people’s willingness to pay for content is a... Continue reading at AdWeek

[ AdWeek | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #silver lining #written word #past summer


Users Can Now Replace Blogger Profile With Google+ Profile

In the first integration between the Google+ social networking site and the Blogger blog publishing platform, users will be able to replace their Blogger... Continue reading at PC World

[ PC World | 2011-10-25 00:00:00 UTC ]
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House Beautiful Uses Watermark To Gain Visitor Info, Boost Engagement

Hearst’s House Beautiful magazine is taking advantage of the newest publishing technology trend—digital watermarks—to provide expanded content options and to tap insights about readers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost engagement #taking advantage


Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study shows


Zinio Announces Availability on All Android Devices with Free Mags for Users

After debuting on the Android 3.0 Honeycomb platform for tablets last month, the Zinio digital newsstand is now universally available on all Android devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android devices


Study Says Tablet, E-Reader Users Haven’t Given Up Print

Men more likely to own tablets, women more likely to own e-readers according to GfK MRI. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gfk mri


Report: 40 Percent of App Users Opt To Share Data With Publishers

Apple's attempts at limiting publisher requests for consumer data and the conversion of first-time downloads into regular users have been two of the larger stumbling blocks for magazine publishers building a business around apps. A new report from digital publishing vendor Yudu Media suggests... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #share data #consumer data #regular users


iPad users may not become book readers, report finds

Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 08:00 A large proportion of iPad owners in the US have not used the device to read an ebook, a survey from media and publishing forecast firm Simba Information reveals. A report on the firm's "Trade E-Book Publishing 2011"... Continue reading at The Bookseller

[ The Bookseller | 2011-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read ebooks #book readers #report finds #survey respondents #large proportion #ipad owners


Canongate captures teen author

Written By: Charlotte Williams Publication Date: Fri, 01/04/2011 - 10:32 Canongate has signed a book it describes as a "fearlessly modern coming of age novel" from a 19-year-old début author. Senior editor Francis Bickmore bought world rights in a pre-emptive deal from Jon Elek at A P Watt.... Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-emptive deal #jon elek #ben brooks #audio download