Be wary of 'sexy' tech such as AI and VR, says Tribe

Educational publishers should be focusing on technology that can actively help improve teaching and learning, Hodder Education m.d Liz Tribe has told The Bookseller's FutureBook conference. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
News tagged with: #educational publishers #hodder education #toldthe bookseller #futurebook conference

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‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand safety #political news #news publishers


Bertelsmann acquires stake in Indian ed-tech company Eruditus

Bertelsmann has acquired a stake in Indian ed-tech company Eruditus Executive Education. Continue reading at The Bookseller

[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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'Fast-paced, sexy' Icelandic thriller to Orenda Books

Orenda Books has signed an "original, fast-paced and sexy" Icelandic thriller series by crime writer Lilja Sigurðardóttir. Continue reading at The Bookseller

[ The Bookseller | 2017-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orenda books


How Asana Built The Best Company Culture In Tech

Tech culture has the reputation for long hours, intense competition, and little time for reflection. But Asana, a workplace-productivity management company founded by former Facebookers and Googlers, couldn’t be further from this stereotype. The company is built on the idea that mindfulness,... Continue reading at Fast Company

[ Fast Company | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #life coach #taylor lorenz


‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec

A programmatic exec said publishers make too many ad calls and they don’t have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. The post ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make


Beyond Reading: Saunders's 'Lincoln in the Bardo' Goes VR

Reading is an engrossing and transportive experience. But what if a book could be made even more immersive? George Saunders and actor and screenwriter Graham Sack may have found one answer: virtual reality. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #george saunders #virtual reality


PubTech Connect: Digital Giants Sree Sreenivasan and Kinsey Wilson Talk Tech in Opening Keynote

Sree Sreenivasan and Kinsey Wilson, two titans of digital media, are revolutionizing New York City and the ‘New York Times’ for the digital age Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect #opening keynote #digital age


36 percent of publishers are wading into VR and AR

We asked our publisher VIPs at September's Digiday Publishing Summit whether they've broken the surface of virtual or augmented reality video. The numbers show that the nascent technology has a long way to go before reaching saturation – but it's definitely on its way. Brought to you by Digiday... Continue reading at Digiday

[ Digiday | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday pulse #numbers show


Fighting ire with hire: Tech firms say immigration boosts employment

U.S. President Donald Trump is seeking to channel populist anger to stem immigration, but tech companies want him to know that hiring immigrants is necessary for the country's economy and boosts overall employment.Apple, Facebook, Microsoft, Amazon and Alphabet are said to be writing Trump a... Continue reading at PC World

[ PC World | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech companies #tech firms #media outlets


Apple joins Amazon, Google and Facebook in AI research group

Apple published its first paper on AI last month and now the company is set to join five others in a newly-formed research group. The Partnership on AI announced today that Apple would become its sixth founding member, adding to a lineup that already... Continue reading at Engadget

[ Engadget | 2017-01-27 00:00:00 UTC ]
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Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling point #premium content #past couple


From live video to VR: How publishers are tackling the inauguration

Publishers are gearing up to produce hours of live video for Inauguration Day. This includes all-day live coverage from CBSN and The Washington Post, as well as a four-hour live virtual reality stream from the USA Today Network. Refinery29, meanwhile, is counter-programming the actual... Continue reading at Digiday

[ Digiday | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #produce hours #live video


In Media and Tech, M&A Activity Held Steady in 2016

Tech, trade shows, and digital media drove the majority of deals, while magazine publishers had a relatively quiet year. The post In Media and Tech, M&A Activity Held Steady in 2016 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade shows #magazine publishers #quiet year


How The Economist is getting more reach for VR content

Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vr content #brand advertisers #easy access


BrandPost: In the New Year, Use Tech to Live Life to the Fullest

It seems like every new year brings the same old batch of resolutions: lose weight, join a gym, organize that closet once and for all. But according to consumer research firm Nielsen, there’s another self-improvement pledge that’s nearly as popular as fitness: “Enjoy life to the fullest.”That... Continue reading at PC World

[ PC World | 2016-12-21 00:00:00 UTC ]
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Sector Spotlight: Three Expert Observations on Ed-Tech in the UK

'Word gets around quickly when products disappoint.' That and other cautions led a special programming sequence at London's FutureBook Conference this month. The post Sector Spotlight: Three Expert Observations on Ed-Tech in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk appeared #futurebook conference


Schools funding and wifi among chief challenges for Ed Tech

"Significant pressure" on school budgets is likely to have a knock-on effect on ed tech, trade association British Educational Suppliers Association (BESA) has warned, after its research on the impact of budgetary constraints showed it will lead to a downgrading of ICT investments in 2016-17. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at Advertising Age

[ Advertising Age | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential campaign #programmatic advertising #false stories #fake traffic


VR experience for FutureBook delegates

Delegates at this year’s FutureBook Conference will be able to get hands-on experience of the latest virtual reality headsets, discuss trends in the US audiobooks market and learn how to “reach the millennial audience” with Spotify. Continue reading at The Bookseller

[ The Bookseller | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook conference #millennial audience


At Sharjah, a Trump-Wary ALA Promotes ‘Libraries Transform’

The American Library Association holds its third Sharjah conference for library professionals in the Arab world, cautiously worried at the US election news while pressing a transformative agenda. The post At Sharjah, a Trump-Wary ALA Promotes ‘Libraries Transform’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library professionals #arab world