Audience Engagement and Reading Promotion: Aldus’ New Report on European Book Fairs

From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the release at the end of last year of its useful survey of European book fairs, Aldus ... The post Audience Engagement and Reading Promotion: Aldus’ New Report on European Book Fairs appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
News tagged with: #audience engagement #reading promotion #wide array #porter anderson #editor-in-chief @porter_anderson

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ePublishing Acquires B2B Audience Network

Cloud-based CMS, ecommerce and CRM services provider ePublishing has acquired Next-Tech Markets and its advertising network of business publishers. Terms of the deal were not disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-14 00:00:00 UTC ]
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World Book Night picks Liverpool for flagship event

World Book Night UK will be holding its main event in Liverpool this year, in a collaboration... Continue reading at The Bookseller

[ The Bookseller | 2013-03-14 00:00:00 UTC ]
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Sarah Palin’s New Book: Yet Another Reason to Dread Xmas?

Harper Collins will publish Sarah Palin's latest book, “A Happy Holiday IS a Merry Christmas", which will call for a renewed emphasis on the holiday’s religious importance. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-13 00:00:00 UTC ]
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Mantel up for third major book award

Booker prize winner, Hilary Mantel, could be the first person to win all three major book prizes after being nominated for the Woman's Prize For Fiction. Continue reading at BBC News

[ BBC News | 2013-03-13 00:00:00 UTC ]
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Distribution: S&S, Good Books Sign Agreement

Simon & Schuster has entered into an agreement with Good Books for the sales, distribution and fulfillment in the United States, Canada and open market of all of its frontlist and backlist titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-13 00:00:00 UTC ]
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E-books added to ONS 'basket of goods'

The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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South Korean Book Sales Plummeted by 20% in 2012

Sales of new books in South Korea fell by 20% in 2012, according to a report from Statistics Korea, a situation that has Han Ki-ho, head of the Korean Publishing Market Research Institute, very concerned. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-12 00:00:00 UTC ]
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Amazon’s Attempts to Rule the .Book Web Raises Hackles

The Association of American Publishers and the Authors Guild, are fighting Amazon's bid to own new global domain names including .book, .author, and .read. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-12 00:00:00 UTC ]
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E-books added to inflation basket

E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News

[ BBC News | 2013-03-12 00:00:00 UTC ]
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A "Netflix for children's books"?

Sproutkin, a new web startup, is launching a children's book subscription service based on the Netflix model. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-03-09 00:00:00 UTC ]
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Three lives saved by a children's book

Three boys who were camping in Queensland, Australia, escaped from quicksand using information gained in a book. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-03-09 00:00:00 UTC ]
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Pichon wins Blue Peter Book Award

Schoolchildren from across the country have chosen Tom Gates: Genius Ideas, Mostly by Liz Pichon... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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Where is the Book Equivalent of the Harlem Shake?

It goes without saying that many book trailers and promotions are creative, but none have become truly viral. Where is the book world's viral video hit? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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Save the Trees: Print Books on Straw Rather than Paper

Yann Martel and Alice Munro are working with Canopy, an environmental charity, to highlight forest-saving Second Harvest paper made from straw rather than trees. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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UIT Cambridge buys Devon's Green Books

UIT Cambridge has bought Devon-based publisher Green Books for an undisclosed sum. Green Books... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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Teenagers' book choices 'too easy'

Teenagers are selecting "easier reads" in their book choices, rather than more challenging classics, according to a survey published for World Book Day. Continue reading at BBC News

[ BBC News | 2013-03-07 00:00:00 UTC ]
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Bloody Sunday books win Christopher Ewart-Biggs Memorial Prize

Two books about the events of Bloody Sunday have been made joint winners of the Christopher Ewart... Continue reading at The Bookseller

[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Houghton Mifflin Pulls Another Jonah Lehrer Book From Stores

Following the scandal over Jonah Lehrer's book "Imagine" last year, Houghton Mifflin has pulled his earlier bestseller "How We Decided" from stores, citing “significant problems" with the book. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-03 00:00:00 UTC ]
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National Book Critics Circle Awards go to 'Billy Lynn,' 'Far From the Tree'

The National Book Critics Circle honored works such as 'Far From the Tree' by Andrew Solomon and 'The Passage of Power: The Years of Lyndon Johnson' by Robert Caro during their 2012 awards ceremony. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-03-01 00:00:00 UTC ]
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