Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz explained on this week's episode of the Digiday Podcast. "When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher," he said. The post Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

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ALM Relaunches Better Buildings Brand with a National Supplement

ALM is resurrecting its Better Buildings brand, a tri-state area building management magazine which debuted in 1981 and shuttered in the mid 1990s, with the launch of a national, quarterly supplement of the same name, to be distributed along with its Real Estate Forum magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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Atlantic Media Taps Editor-in-Chief for New Global Business Brand

The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Dwell First Media Company to Partner with E-Commerce Platform OpenSky

“We believe contextualized commerce is the future,” says Michela O’Connor Abrams, president and publisher of Dwell. “We believe everybody, no matter from which point they’re starting, now is going in that direction.” Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
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Attic Brand Media falls into administration after 22 years

Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week

[ Media Week | 2011-11-09 00:00:00 UTC ]
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Glam Media Aiming at Brands with New Model

Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek

[ AdWeek | 2011-07-14 00:00:00 UTC ]
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How Traditional Media Companies Should Reshape for the Digital Age

In a white paper titled “The Media Company of the Future: The Revolution Goes On”, consulting firm AMR International Consulting Inc. outlines the steps it says traditional companies must take to incorporate technological advances into their business model and stay competitive against “New world”... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #media company #business model #stay competitive


The Media Equation: 2 Platforms, With 2 Sets of Problems

Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Google’s open, less expensive and less trafficked vehicle. Continue reading at The New York Times

[ The New York Times | 2011-02-21 00:00:00 UTC ]
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Vox Media and Group Nine Media Announce Merger, Bringing Further Media Consolidation

Digital media companies Vox Media and Group Nine Media are planning a merger, people familiar with the matter tell Adweek. The combined company would instantly become one of the largest digital media publishers in the U.S., helping it compete more effectively against the scale of social... Continue reading at AdWeek

[ AdWeek | 2021-12-13 22:11:18 UTC ]
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Publishers turn to other platforms to address platform referral traffic issues

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday

[ Digiday | 2024-04-10 04:01:00 UTC ]
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Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shop

DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can. Continue reading at Digiday

[ Digiday | 2023-09-14 04:01:00 UTC ]
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Alight Media takes top digital media outreach spot from Global

The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week

[ Media Week | 2023-07-12 08:53:16 UTC ]
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David Attenborough's new series at last shows dinosaurs in all their feathered glory | David Hone

The prehistoric age has been stuck in a cultural rut since Jurassic Park. As a palaeontologist, I’m glad to see this era is overThe utterly extraordinary Prehistoric Planet has returned this week for a second season and, as a palaeontologist, I remain utterly enthralled by the whole thing. You... Continue reading at The Guardian

[ The Guardian | 2023-05-26 11:08:56 UTC ]
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Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News

[ ABC News | 2023-05-15 11:47:06 UTC ]
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Media Briefing: How the digital media industry spent the summer

Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. Continue reading at Digiday

[ Digiday | 2022-09-08 04:01:00 UTC ]
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Media Briefing: What Axios’ sale says about the valuation of digital media companies

In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-08-11 04:01:00 UTC ]
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Media Briefing: A snapshot of the digital media economy at the start of earnings season

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday

[ Digiday | 2022-07-28 04:01:00 UTC ]
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Media Buying Briefing: Sustainability once again takes center stage across digital media

Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-06 04:01:00 UTC ]
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Guardian wins Amnesty media award for best use of digital media

Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian

[ The Guardian | 2022-05-06 10:11:30 UTC ]
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Books in the Media: My Body by Emily Ratajkowski dominated the media this week

My Body by Emily Ratajkowski (Quercus) dominated the media this week as her essay collection featured in the Guardian, Telegraph, Times, Evening Standard, Financial Times, New York Times, New Statesman, Independent, Observer, Atlantic, Forbes, New Yorker, iNews and Irish Times. Continue reading at The Bookseller

[ The Bookseller | 2021-11-14 21:10:39 UTC ]
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Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
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