Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz explained on this week's episode of the Digiday Podcast. "When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher," he said. The post Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
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Media Agenda: James Tye talks about making digital publishing profitable

James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
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Hearst Magazines group publishing director returns to IPC Media

Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading at Media Week

[ Media Week | 2011-08-24 00:00:00 UTC ]
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Female-Focused Glam Media Moves Into Mobile

Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek

[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Egmont goes BZRK with cross-media series

Written By: Caroline Horn Publication Date: Mon, 15/08/2011 - 08:30 Egmont has teamed up with Michael Grant, author of the bestselling GONE series, and media studio The Shadow Gang to launch BZRK, a new cross-media series. Egmont describes BZRK as a “storytelling experience” that brings... Continue reading at The Bookseller

[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Parenting.com and TODAY.com Partner in Cross-Branding Strategy

Bonnier’s Parenting website announced its partnership with the TODAY show’s website; offering Parenting.com and Today.com users a wider breadth of content, and advertisers a greater reach for their campaigns. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-11 00:00:00 UTC ]
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From "Most Effective Digital Mag Brands" to "7 Magazine Web Sites That Suck"

Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Media Cache: After Much Ado, a Google Book Deal in France

Could the Internet giant's deal with Hachette Livre clear a path for a deal to settle longstanding litigation in the United States? Continue reading at The New York Times

[ The New York Times | 2011-08-08 00:00:00 UTC ]
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Total Media wins account for the Folio Society

The Folio Society has awarded its media account to Total Media, as the 64-year-old publisher tries to overcome the market challenges presented by ebooks. Continue reading at Media Week

[ Media Week | 2011-08-03 00:00:00 UTC ]
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Full-metal dust jackets and wi-fi in uni's space-age library

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[ The Sydney Morning Herald | 2011-08-01 00:00:00 UTC ]
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Report Says Forbes Media Underwent Emergency Restructuring

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[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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Schofield Brands, Employees In Limbo Following Shutdown

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[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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AOL’s Reorg: A Mixed Message for Media Buyers?

To hear it from AOL, content and brands are the keys to the company’s comeback strategy. But some in the industry wonder if the company’s new pick to lead ad sales muddies the message. In a memo to staff Monday, AOL CEO Tim Armstrong announced that ad sales chief Jeff Levick would be... Continue reading at AdWeek

[ AdWeek | 2011-07-27 00:00:00 UTC ]
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Media debates Booker longlist

Written By: Bookseller Staff Publication Date: Wed, 27/07/2011 - 09:08 The newspapers have offered differing reactions to the Man Booker longlist announcement, made yesterday, with most hailing bookies' favourite Alan Hollinghurst, and the Daily Telegraph detecting a "more populist" selection.... Continue reading at The Bookseller

[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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Kobo Rebuffs Apple, Will Build HTML5 Bookstore

The ebook seller released an app meeting Apple's new policies but also announced plans to build an HTML5 e-reading app that will work in the iOS browser that it'll control itself, with no requirement that it follow Apple's rules. Continue reading at PC World

[ PC World | 2011-07-27 00:00:00 UTC ]
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Forbes Media Makes Minority Investment in Startup of Ex-Fortune Editors

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[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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F + W Media Acquires The Writers Store

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[ Folio Magazine | 2011-07-20 00:00:00 UTC ]
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BREAKING: Schofield Media Shutters U.S. Operations

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[ Folio Magazine | 2011-07-20 00:00:00 UTC ]
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Reports: Reader’s Digest, Wenner Media Up For Sale

Reader's Digest Association is on the block, seeking a price of around $1 billion, according to a report from The Wall Street Journal, which says the company may sell off piece by piece rather than as a whole. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-18 00:00:00 UTC ]
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How to Choose and Apply Social Media Tools

Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Cambridge University Press opens up digital platform to rivals

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[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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