Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz explained on this week's episode of the Digiday Podcast. "When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher," he said. The post Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

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Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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What Banned Books Can Teach Us: Building an LGBTQ Picture Book Library for Pride 

This year, I’m celebrating Pride through LGBTQ children’s books. I’m building a new library for my two kids and wife Stefanie, who is trans and transitioned just two years ago. We began with Being You: A First Conversation About Gender (Penguin, 2021) and a pride alphabet book, Pride Puppy... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-01 08:53:12 UTC ]
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Books Inc. Builds a Bridge to Book Fairs

Books Inc., the Bay Area's oldest independent bookstore sporting 11 locations, will operate two book fair models—one traditional, one designed for underserved schools—through its new literary nonprofit, the Reading Bridge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
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Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday

[ Digiday | 2023-05-22 04:01:00 UTC ]
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Martin Amis, era-defining British novelist, dies aged 73

The celebrated author of Money and London Fields, whose works defined the 80s and 90s literary scene, died of oesophageal cancer on Friday at his home in FloridaMartin Amis, the influential author of era-defining novels including Money and London Fields, and the memoir Experience, has died at... Continue reading at The Guardian

[ The Guardian | 2023-05-20 18:53:35 UTC ]
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PW Cover Reveal: 'Ways to Build Dreams: A Ryan Hart Story'

In this exclusive cover reveal, PW takes a look at Ways to Build Dreams, the latest installment in the bestselling A Ryan Hart Story series, by Newbery Honor- and Coretta Scott King Award-winner Renée Watson. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-20 04:00:00 UTC ]
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A Christian Threat: PW Talks with David P. Gushee

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[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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How this podcast network is connecting brands to multicultural influencers

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[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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New Leaf Literary & Media Faces Backlash After Dropping Authors

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[ Publishers Weekly | 2023-05-15 04:00:00 UTC ]
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Lululemon’s brilliant dupe strategy should be duplicated by every brand

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[ Fast Company | 2023-05-14 04:00:00 UTC ]
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Prince Harry’s ghostwriter, JR Moehringer, says pair bonded over media intrusion

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[ The Guardian | 2023-05-09 03:35:56 UTC ]
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Chinese man builds bookstore on a mountaintop. Yes, he’s a poet.

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[ Literrary Hub | 2023-05-08 15:04:22 UTC ]
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Vice Media close to deal for sale out of bankruptcy

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[ The Guardian | 2023-05-05 16:21:38 UTC ]
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New Leaf Literary & Media Evolves Team to Meet Changing Industry Demands

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[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

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[ Digiday | 2023-05-03 10:01:00 UTC ]
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[ The Guardian | 2023-05-02 14:10:53 UTC ]
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The Best Coming-of-Age Stories about Adolescence

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[ Interesting Literature | 2023-05-01 17:00:31 UTC ]
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Nick Johnson, influential digital media ad leader, dies at 55

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[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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[ Digiday | 2023-04-20 04:01:00 UTC ]
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[ Digiday | 2023-04-20 04:01:00 UTC ]
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