Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz explained on this week's episode of the Digiday Podcast. "When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher," he said. The post Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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Zibby Media Invests in Events—With a Touch of Glam

Zibby Media has invested heavily in a traditional means of promoting books: live events. The company has hosted a range of splashy gatherings across the country to bring its readers together, and later this month, founder Zibby Owens will embark on a 24-state tour to promote her debut novel,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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The Morning After: Senate tells social media CEOs they have ‘blood on their hands’

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[ Engadget | 2024-02-01 13:31:01 UTC ]
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Jonathan Escoffery: ‘I was trying to write novels aged nine’

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[ The Guardian | 2024-01-27 18:00:42 UTC ]
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David Sedaris’s First Picture Book and Ian Falconer’s Last

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[ The New York Times | 2024-01-26 10:00:45 UTC ]
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G/O Media Hangs ‘For Sale’ Sign Across Its Portfolio

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[ AdWeek | 2024-01-24 09:52:22 UTC ]
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Open Road Integrated Media Has ‘Transformational’ Year

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[ Publishers Weekly | 2024-01-24 05:00:00 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

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[ AdWeek | 2024-01-23 13:42:51 UTC ]
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[ The Conversation | 2024-01-22 21:21:50 UTC ]
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[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Publish Nazi newsletters on your platform, Substack, and you will rightly be damned | John Naughton

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[ The Guardian | 2024-01-06 16:00:14 UTC ]
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NowThis Hires Its First CEO Since Being Spun Off by Vox Media

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[ AdWeek | 2023-12-19 09:31:39 UTC ]
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How brands are combining audio and video formats to boost digital campaign success

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[ Digiday | 2023-12-14 15:56:06 UTC ]
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Pink Dystopia: Gabrielle Korn on How a Decade in Women’s Media Inspired Her Novel

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[ Literrary Hub | 2023-12-12 09:52:39 UTC ]
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[ The Guardian | 2023-12-11 06:44:11 UTC ]
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[ Digiday | 2023-12-05 15:08:37 UTC ]
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[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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[ AdWeek | 2023-11-30 19:30:00 UTC ]
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