Arizent, the B2B media and events firm previously known as SourceMedia, has closed two of its 19 publications as it concentrates its focus on the financial services space after unveiling a new corporate branding in January. Health Data Management, a 27-year-old brand which included a quarterly print edition, as well as the digital-only Information Management have both ceased operations as of this week, a company executive confirmed on Wednesday. The move comes as Arizent says it's transitioning from a traditional B2B publishing model to a focus on "advancing communities," leaning into the financial services space in which the bulk of its brands, such as The American Banker and Financial Planning, reside. "Focus is the key theme for us," chief strategy officer Jeff Mancini told Folio:. "When you think about the new community strategy that we’re moving towards and the ability to integrate the live event experiences, the financial services brands are not only mature, but more complete in terms of what we call a community. They relate to each other as a sort of ecosystem." Since the relaunch as Arizent, a central part of the company's strategy now involves editors and reporters increasingly working "horizontally" across multiple brands, Mancini said, to address topics of importance to the broader financial services industry. A topic like data privacy, he noted, is a vastly different issue in finance than in healthcare, which has its own, unique regulatory framework. "That's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 12:54:41 UTC ]