When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say Apple's backing has the potential to make ad blocking more mainstream, making it available to a wider group of consumers. With Apple's new tools, developers can build ad-blocking apps that consumers can download to wipe out ads on mobile sites. Run-of-the-mill ads like banners and display placements are easy targets for ad blockers. But a small test by Adweek of a handful of apps shows that they remove native and branded content, too—putting the business model of publishers that have been at the forefront of native advertising—including BuzzFeed, Business Insider, Forbes and The Atlantic—at risk. (Apple declined to comment for this story.) "This is the absolute beginning of what I think is going to be a long and passionate debate. Reputable publishers are going to say, 'Hey, this is interesting content, people want to read it, so you shouldn't block it the same way as an ad,'" said Rebecca Lieb, an analyst who covers digital marketing and media. Typically, publishers' branded-content teams work with marketers to create articles and videos that look like editorial content, but they are published differently through ad networks that provide advertisers with additional data about... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-08 00:00:00 UTC ]
News tagged with:
#sponsored articles
#todd haskell
#digital arm
#high quality
The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad policy
#paid media
#news publishers
Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sell ads
#apple news
Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social platforms
#audience network
U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday
[ Digiday | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#user data
#ad blockers
#facebook accounts
#sponsored content
With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#watch videos
#longer videos
#tech startup
#raised $2
#marketing efforts
#biggest problem
#digital downloads
#music-streaming services
As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers worry
#native ads
#ad blocking
Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#autumn conference
#cross-platform publishing
Apple has announced a new multimedia app called iBooks Author, allowing writers to create their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#textbook publishers
#allowing writers
Apple has been noticeably missing in the list of companies with their own generative AI product, but based on a new report by The New York Times, it's looking to change that real soon. In recent weeks, Apple has reportedly started negotiating with major publishers and news organizations to ask... Continue reading at Engadget
[ Engadget | 2023-12-23 07:43:48 UTC ]
More news stories like this | News stories tagged with:
#news articles
#legal issues
#generative ais
#rights holders
#john grisham
#novelists
YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with:
#open source
#current situation
#bottom line
#unique position
#digital publishers
In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#broader effort
#publishers including
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian publisher
Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with:
#advertising business
#anticompetitive behavior
#news publisher
#publishing giant
Critics are accusing the British publisher of Roald Dahl's classic children's books of censorship after it removed some language from works such as Charlie and the Chocolate Factory and Matilda to make them more acceptable to modern readers. ... Continue reading at CBC
[ CBC | 2023-02-19 19:08:29 UTC ]
More news stories like this | News stories tagged with:
#roald dahl
#classic children
#modern readers
#british publisher
Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with:
#datacenter weekly
#nielsen alternatives
#macroeconomic news
#nielsen
Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets... Continue reading at AdWeek
[ AdWeek | 2022-02-22 22:10:40 UTC ]
More news stories like this | News stories tagged with:
#tech giants
#publishers including
Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | News stories tagged with:
#christmas ad
#picture book
#trouble-making dragon
#fire-sneezing dragon
#self-published children
#striking similarity
#john lewis
#children’s book
If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
More news stories like this | News stories tagged with:
#remove ads
#kindle fire
#special offers
#save money
#purchase price
#good idea
#bad news
#amazon offers
#lower price
#fire tablet
#kindle
Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#ad tech
#digital publishers