Apple is borrowing a marketing tactic from Twitter pirates. The company made the unusual move of uploading the entire first episode of its series Silo to the social platform, allowing anyone there to watch the opening installment for free. The gambit follows Twitter’s move to allow longer video uploads for subscribers. The free episode may be worth checking out: Engadget found the Apple TV+ original series to be “simply transcendent sci-fi TV.”Silo is based on the science fiction novel Wool by American author Hugh Howey. It takes place on a post-apocalyptic version of Earth, where what remains of humanity is confined to the Silo, a 144-story underground bunker that serves as a self-sufficient underground community. The citizens are told that the world outside the Silo is perilous, but questions arise about what truly lies beyond. It’s a clever premise that allows showrunner Graham Yost to explore the book’s themes about truth vs. fiction and information as power. Apple has reportedly renewed the series for a second season.3 days until the #Silo finale. Here’s the entire first episode. pic.twitter.com/lIcTXCQ9D6— Apple TV (@AppleTV) June 27, 2023Rebecca Ferguson (Dune) stars as Juliette Nichols, an engineer who uncovers a web of secrets after her lover, George (Ferdinand Kingsley), is murdered. The series also stars Rashida Jones, David Oyelowo, Common, Tim Robbins and Harriet Walter.Episodes one through nine of Silo are available to stream now on Apple TV+. The season... Continue reading at 'Engadget'
[ Engadget | 2023-06-27 18:24:03 UTC ]
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"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended November 9, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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In a recent survey by industry newsletter Shelf Awareness, the novel 'We Have Always Lived in the Castle' by Shirley Jackson was booksellers' top pick for a great spooky tale. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-04 00:00:00 UTC ]
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Apple CEO Tim Cook on Thursday published a moving essay in Bloomberg Businessweek in which he publicly announced for the first time that he is gay. Cook is the first CEO of a Fortune 500 company to publicly come out.Cook is famously private and said he doesn’t think of himself as an activist,... Continue reading at PC World
[ PC World | 2014-10-30 00:00:00 UTC ]
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The failure of the Fire Phone has been widely cited as the reason for Amazon’s disastrous quarter, but a darker cloud has settled over the world’s biggest online retailer. The core of Amazon’s business—its original reason for being: selling books and other media—has grown wobbly. The problem:... Continue reading at Wired
[ Wired | 2014-10-27 00:00:00 UTC ]
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In a move that should please publishers, the September release of iOS 8, Apple’s updated operating system for phones and tablets, included the integration of the iBooks app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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A veteran EMT and ambulance driver in Boston, Ed McCarthy is in a great position to understand his hometown spatially. But he’s also a history geek, and while constantly driving around the city’s neighborhoods, he loves recognizing the streets, buildings and other locales from the history books... Continue reading at Wired
[ Wired | 2014-10-24 00:00:00 UTC ]
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Carla Buzasi, the Huffington Post UK’s founding editor-in-chief and now global chief content officer on trends business WGSN, is the third keynote speaker at FutureBook 2014, joining digital entrepreneur George Berkowski, and Penguin Random House UK chief executive Tom Weldon, at Europe’s... Continue reading at The Bookseller
[ The Bookseller | 2014-10-24 00:00:00 UTC ]
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German publishers said they are bowing to Google’s market power, and will allow the search engine powerhouse to show news snippets in search results free of charge, at least for the time being.The decision is a step in an ongoing legal dispute between the publishers and Google. Publishers are... Continue reading at PC World
[ PC World | 2014-10-23 00:00:00 UTC ]
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A Twitter campaign to encourage more authors to sign up to Public Lending Right has been successful, according to Tracy Chevalier. Seventy authors registered for PLR in the first week of the campaign, led by Chevalier - an increase of 400% on the same period the year before. Chevalier, chair... Continue reading at The Bookseller
[ The Bookseller | 2014-10-22 00:00:00 UTC ]
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Kobo’s president has launched a Twitter tirade about why indie authors should beware of Amazon’s supplier negotiation tactics. Michael Tamblyn, president and chief content officer of the Canada-based ebook company, took to social media today (17th October) to warn self-published authors in 32... Continue reading at The Bookseller
[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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What’s every blogger’s dream? A book deal. Even better: a multibook deal from a single blog post. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
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The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended October 5, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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The rise of reading on mobile phones is a hot topic at the Frankfurt Book Fair, but perhaps the most surprising finding of a new survey is that Apple is giving Amazon a run for its money among younger readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended September 28, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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The European Commission believes Apple could have received significant tax reductions from Irish authorities, and is focusing its investigation on tax rulings that favored two Apple subsidiaries, according to a newly revealed Commission document.The 21-page document explained the Commission’s... Continue reading at PC World
[ PC World | 2014-09-30 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended September 21, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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