The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they convert. Then they can write more articles that drive the business results they want, like subscriptions, event sign-ups or product purchases. In adding conversions, CEO Sachin Kamdar identified an opportunity to appeal beyond Parse.ly’s traditional customer base of digital media brands. While traditional pubs such as Bloomberg, Hearst, Condé Nast and NBC use Parse.ly, so do content-driven brands such as Ladders, WeddingWire, AngelList, Convene, Realtor.com and The Nature Conservancy. Both groups want to track outcomes. As digital media companies shift focus from mass scale to engagement, they want customers that like their brand enough to pay for subscriptions, events and products. And marketers see an opportunity in content that establishes a dialogue with potential customers, especially as costs rise on platforms and the loss of cookies makes it harder to find them around the internet. AdExchanger: Parse.ly just added a conversions tracker. Are you shifting to serve marketers, or staying focused on publishers? Sachin Kamdar: Publishers are good at building audiences, and not so good at transacting them. Marketers have a lot of expertise and tech to get people to convert at the bottom... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
News tagged with:
#ad blockers
#advertising side
#big thing
#full interview
#digital media
BBC Worldwide, a UK-based publisher, has sold its magazine business to Exponent, a private equity firm. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#magazine business
#uk-based publisher
#bbc worldwide
#magazine portfolio
Last Tuesday's release by the Association of American Publishers and Book Industry Study Group of BookStats provides the most comprehensive information yet to gauge how technology is changing the sales patterns and trends of the book publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#american publishers
A class-action lawsuit accuses Apple of working with publishers to raise the cost of ebooks. Continue reading at PC World
[ PC World | 2011-08-11 00:00:00 UTC ]
More news stories like this |
Written By: Graeme Neill Publication Date: Mon, 08/08/2011 - 16:08 Literary agent Andrew Wylie has said publishers need to "stand firm" in the face of digital companies like Amazon and Apple or risk being locked into an insupportable business model that is unable to reward writers. In an... Continue reading at The Bookseller
[ The Bookseller | 2011-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital distributors
#literary agent
#digital companies
#digital giants
#stand firm
Written By: Lisa Campbell Publication Date: Fri, 29/07/2011 - 09:15 Eason is opening four new franchise stores in Ireland as it appeals for more people to become franchisees. The Irish bookseller said it was "keen to encourage individuals and businesses" to explore the Eason franchise model as... Continue reading at The Bookseller
[ The Bookseller | 2011-07-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#irish bookseller
#franchise stores
Dan Costa is now senior VP of content for Ziff Davis and editor-in-chief for PC Mag, harnessing his 17 years in technology journalism. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ziff davis
#senior vp
In the meat grinder of digital content, search results, link journalism and aggregators can often blur the origins of a story, let alone the identity of the author behind it. Now Google is launching a program that highlights the people creating the content in search results. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#search results
#digital content
Though many magazines are now in the tablet game, Bonniers Sound + Vision is using this opportunity to strengthen content in a way not possible on the printed page. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#printed page
#tablet game
#digital edition
Written By: Lisa Campbell Publication Date: Thu, 09/06/2011 - 09:19 Private equity firm Najafi Companies is reportedly in discussions to buy Borders in America. The Wall Street Journal said "people familiar with the matter" said the firm, which usually makes investments of $1bn or less, is in... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookstore chain
#$1bn
#people familiar
Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#open road
#marketing team
Two documents affecting online copyright were published by the European Commission this week, both incorporating ideas and proposals made by the European Publishers Council that will help sure up innovation and investment in the online content sectors. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#european commission
#content creators
Written By: Graeme Neill Publication Date: Thu, 19/05/2011 - 11:09 Simon & Schuster is expanding into India with the publishing company being run by its UK m.d. Ian Chapman. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ian chapman
Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
More news stories like this |
The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#plan offers
#heaviest users
#subscription plan
#paid content
#content sales
The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |
A San Francisco-based company called Tynt is determined to allow publishers the opportunity to take full advantage of copy and paste user action. Already used by 600,000 publishers, the company released the Tynts Publisher Tools set in early February. The currently free suite of four tools... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#free suite
#early february
#company released
#full advantage
Written By: Bookseller Staff Publication Date: Tue, 12/04/2011 - 09:10 Optimism from across the Atlantic was evident during the opening day of the fair, as UK publishers fret over the effect of digital on physical sales. Agent Luigi Bonomi said the more advanced ebook market in the US was... Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#physical sales
#opening day
Written By: Bookseller Staff Publication Date: Mon, 11/04/2011 - 14:34 The Osprey Group is to acquire Old House Books and Maps on 28th April, expanding its range of British heritage titles. Osprey previously acquired Shire in 2007 and Angry Robot in 2010. Rebecca Smart, Osprey Group managing... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#rebecca smart
#angry robot
#28th april
#osprey group
E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#quick survey
#mobile apps
#content services
The Custom Content Council and ContentWise 11th annual content industry study, Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011, reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#content marketing